Recreation Leading Recovery: Strategic Planning For the Rebound

Recorded On: 06/12/2020

Parks, recreation centers and sports complexes are usually a hub of activity in a community, but due to the COVID-19 ‘shelter in place’ and social distancing recommendations, these facilities have been temporarily closed. Many believe sports and recreation will be key to leading the recovery effort in communities across the country. Join this session to learn more about key considerations and factors for re-opening and utilizing these community assets as a piece of your community recovery strategy.

Topics and take-aways include:

  • Business Evaluation During Closure
  • Strategic Planning For Re-Opening
  • Operational Considerations & Procedures For Re-Opening
  • Communication & Community Messaging
  • Why Revenue Generation Is Important to Recovery
  • Parks & Greenspace Activation

Jason Clement

Founder and CEO, SFM

Jason has lead SFA and SFM's development as globally recognized leaders focusing on transforming the health and economic vitality of the youth and amateur sports marketplace. Jason provides strategy and execution while overseeing the organizational development with emphasis on the core values within the SFA|SFM culture. Jason transitioned from sports facility architecture and corporate real estate asset management prior to joining SFA as a partner in 2005. He conceptualized and led the launch of SFM overseeing the development of the organization and management systems. He is also an experienced advisor having provided strategy, financial, and operational expertise to new and existing venues throughout the U.S., the Caribbean, Europe, Middle East, Canada, Asia, Africa and Central America. Jason was recognized by the Tampa Bay Business Journal as its 2012 40-under-40 "Hall of Fame” honoree for business accomplishments & community involvement.

Evan Eleff

COO, Sports Facilities Advisory

Evan began his career with more than 8 years in facility operations and as a Program Manager within one of the largest YMCA systems in the U.S. Evan joined SFA in 2012 as a Business Analyst, Account Executive, and today Evan serves as the COO of SFA. He oversees the company’s customer service and delivery systems as well as the team of strategic advisors, business analysts, project managers, and research specialists who produce SFA’s market research, feasibility, and financing services. Since joining, Evan has served a portfolio of over 400 projects totaling more than $4.5 billion in planned and operational sports tourism, community recreation, and large-scale, master-planned sport, recreation, wellness, and entertainment destinations.

Evan holds a Master’s Degree in Sport Management from University of Florida and formerly served as Operations Director for the largest YMCA branch in the Tampa Bay region.

Allan Rice

City Administrator, Hoover, AL

Allan Rice was named City Administrator on November 6, 2016. He previously worked for the City of Hoover Fire Department from 1992 to 2007 prior to serving as Executive Director of the Alabama Fire College & Personnel Standards Commission.  His responsibilities include assisting the Mayor in the development and execution of Hoover's strategic priorities, working with the City Council to move initiatives forward, and providing leadership to the nearly 800-member city staff. He is a graduate of the University of Alabama at Birmingham and Birmingham-Southern College. He and his family have lived in Hoover since 1992.


06/12/2020 at 2:30 PM (EDT)   |  90 minutes
06/12/2020 at 2:30 PM (EDT)   |  90 minutes
Evaluation Survey
15 Questions
1.50 ICMA CE credits  |  Certificate available
1.50 ICMA CE credits  |  Certificate available