Parks and Rec: How to Optimize Revenues and Benefits
Recorded On: 12/13/2018
Parks and recreation assets produce significant economic, social, and community benefits. Understanding these benefits – including parks’ impact on property values, health care costs, crime rate, and community engagement – is the first step in evaluating the value of your parks and recreation assets. The second step is to understand where you have opportunities to optimize your assets utilizing creative financing, program development, new facilities development, and cost containment strategies to improve parks and recreation revenue results.
This session will first provide insights into the various economic benefits of parks and then move into a module focused on evaluating current state, improving financial performance, and applying proven strategies for optimizing the impact of parks and recreation facilities.
CEO, Sports Facilities Advisory
Dev founded SFA in 2003 and is widely regarded as an industry thought-leader who has contributed to the well-being of communities around the world. Dev is a passionate social entrepreneur and innovator who has dedicated more than 25 years to the development of numerous businesses that empower and develop communities. He’s led numerous efforts to expand the youth and amateur sports in suburban, urban, and rural environments.
Dev’s passion for developing teams and for engaging kids and communities in sport led him to develop the Sports Facilities Advisory. His leadership has produced facilities that integrate traditional sports with special events, adventure sports, education, leadership-development, and amusement to turn early concepts into financeable and sustainable facilities that make a difference in communities. Dev is a sought after public speaker, leadership mentor, and advisor to public and private owners.
Under his leadership, SFA has become respected as the industry leader in strategy, program planning, and project finance; a position achieved through global brand presence and measurable impacts for communities. Dev’s expertise and thought leadership have been sought out by The Wall Street Journal, Forbes, Market-Watch, CNBC, NBC, The Aspen Institute Sports & Society, The National Association of Sports Commissions, The National Recreation and Parks Association, The Sports Business Journal, Sports Travel Magazine and many others.
For more than 20 years, Dev has owned, operated, and advised a wide range of sport, adventure, education, and special events venues. Prior to the launch of SFA in 2003, Dev served as an Outward Bound Instructor, a Wilderness guide, and he founded and sold an International Eco-Tourism Company, a ten-acre corporate team development center, two specialized business-development firms, and he served as an active investor in a-number of other sport and recreation focused businesses. Dev has served on numerous Boards of Directors and has led executive team development efforts for large corporations in the sports and entertainment industries. Dev is a dedicated father and husband.
Founder and CEO, SFM
Jason has lead SFA and SFM's development as globally recognized leaders focusing on transforming the health and economic vitality of the youth and amateur sports marketplace. Jason provides strategy and execution while overseeing the organizational development with emphasis on the core values within the SFA|SFM culture. Jason transitioned from sports facility architecture and corporate real estate asset management prior to joining SFA as a partner in 2005. He conceptualized and led the launch of SFM overseeing the development of the organization and management systems. He is also an experienced advisor having provided strategy, financial, and operational expertise to new and existing venues throughout the U.S., the Caribbean, Europe, Middle East, Canada, Asia, Africa and Central America. Jason was recognized by the Tampa Bay Business Journal as its 2012 40-under-40 "Hall of Fame” honoree for business accomplishments & community involvement.
Felicia Donnelly serves as assistant city manager and economic development director for the city of Oldsmar. Her extensive background includes park land development, recreational program growth, procurement of grants, urban planning and community engagement.
Most recently, she served as Oldsmar’s director of leisure services; during which time she oversaw the opening of the Oldsmar Disc Golf Course, renovations of the Oldsmar Sports Complex and welcomed Major League Soccer’s New York Red Bulls training to new fields in Oldsmar. USA BMX Gator Nationals and the new Sunshine State BMX Association Cup Series proved to be seamless events under her supervision. Felicia earned her master’s degree in Urban and Regional Planning from the University of New Orleans. She is an alumnus with Leadership Pinellas, a graduate of the National Recreation and Parks Association Director’s School and is currently president elect for the Florida Recreation and Parks Association.