Free Webinar: Budgeting in a Crisis

Recorded On: 02/16/2021

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Many local governments are facing large revenue shortfalls and need to find ways to cut spending. In this session, you will learn about the “Fiscal First Aid” approach from GFOA. This was created back in 2008 to help local governments deal with the Great Recession and has been completely revised and updated for 2020. We’ll show you how to make good decisions under financial stress and you’ll see the best (and worst) budgeting cutting strategies. We’ll also discuss how to approach cutbacks in a way that is mindful of the impacts of those cuts on disadvantaged portions of the community. 

Shayne Kavanagh

Senior Manager of Research, Government Finance Officers Association

Shayne is the Senior Manager of Research for GFOA and has been a leader in developing the practice and technique of long-term financial planning and policies for local government. He started GFOA's long-term financial planning and policy consulting offering in 2002 and has been working with governments on financial planning and policies ever since. Shayne has worked with many governments of different sizes and types on financial planning and policies across the United States and Canada.

Shayne's financial planning experience also drives his research at GFOA. He is the author of a number of influential publications on financial planning, including:

- The leading and highly regarded book about long-term financial planning in local government, Financing the Future

- Financial Policies: Design and Implementation, GFOA's flagship publication on the topic.

- Informed Decision-Making through Forecasting: A Practitioner’s Guide to Revenue Analysis

- Financial Foundations for Thriving Communities, GFOA’s latest and most complete guidance for how to achieve and maintain the financial health of local governments

- A number of articles on long-term financial planning, financial policies, budget reform, using technology to improve efficiency, and other related topics for magazines including Government Finance ReviewPublic ManagementSchool Business Affairs, and Public CIO

Prior to joining GFOA, Shayne was the Assistant Village Manager for the Village of Palos Park, Illinois, where he was responsible for managing all aspects of financial management operations, including budgeting, utility billing, payroll, and accounting. He received his MPA degree from Northern Illinois University.

Catherine Crosby

Chief of Staff, Toledo, OH

Catherine “Katy” Crosby serves as the chief of staff to Mayor Wade Kapszukiewicz and the City of Toledo. In this capacity, she has delegated responsibility as the Chief Administrative Officer providing leadership to approximately 2700 employees and overseeing day to day operations which include administering a budget of more than $800M. Her direct responsibilities include the departments of Finance, Human Resources, IT, and Diversity and Inclusion. She also provides guidance on developing the city’s community and economic development strategy, legislative and administrative policy to the Mayor and Council and oversees implementation of the administration’s strategic plan.

She revamped the City’s budget planning process to align with strategic priorities, educated Council on the budget development process, and increased participation in how resources are deployed by seeking guidance from directors. During her first two years she established and accomplished the goal of increasing the City’s fund balance to $40 million and focused on improved city financial policy and procedures. She has increased accountability by implementing annual department plans with measurable outcomes driven by data and leveraging technology to improve and ensure equity in service delivery. At her direction, the City administered an employee engagement survey and is using the results to improve the organizational culture and communication, updating administrative policies, revising all job descriptions, investing resources in employee training and development, and identifying opportunities to recognize employees for doing good work. She is leading the administration’s response to the socio-economic impact of COVID-19 on residents and small businesses including addressing root causes of poverty through a racial equity lens, addressing inequities in the procurement, and developing a public health response to the uptick in gun violence.

She currently serves on the executive board of the National Community Reinvestment Coalition (NCRC). In this capacity, she worked with local groups across Ohio to negotiate billions of dollars in community benefit agreements with banks to increase access to mortgage and business lending, community and economic development projects and philanthropy for LMI communities. She serves on Fifth Third Bank’s national and state-wide community advisory forum and NCRC’s regional and community banker’s councils with banks from across the country. She recently joined the board of the Higher Learning Commission, one of six regional institutional accreditors in the United States.

A native of Cleveland, Ohio, she holds a BS in accounting from Wilberforce University and a MPA from Wright State University. A credential manager candidate, she is a member of the International and Ohio City/County Manager’s Association. She is also a member of Alpha Kappa Alpha Sorority, Inc. and the National Coalition of 100 Black Women.

Melanie Campbell

Interim Director of Finance, Toledo, OH

Ms. Campbell was appointed by Mayor Kapszukiewicz as the City's Interim Director of Finance in June 2020. Prior to that appointment, Ms. Campbell served the City as its Commissioner of Budget from 2011 through 2020. Prior to se1ving in that position, she participated in the implementation of the City's new ERP financial system in 2009 and 2010 and served as an analyst in the Department of Public Utilities in 2008. Ms. Campbell earned her Bachelor of Arts (Economics) degree from Providence College. She previously served as Interim Director of Finance from January 2018 to November 2018.


02/16/2021 at 1:00 PM (EST)   |  90 minutes
02/16/2021 at 1:00 PM (EST)   |  90 minutes
Mobile Friendly Webinar
Recorded 02/16/2021
Recorded 02/16/2021
Evaluation Survey
15 Questions
1.50 ICMA CE credits  |  Certificate available
1.50 ICMA CE credits  |  Certificate available