Beyond Pretty to Powerhouse: A Digital City Hall Revolution via Information Architecture
Recorded On: 06/22/2022
It’s not often someone calls City Hall and says, “your website is really pretty,” right? It’s more likely you’ve heard residents reach out to say, “I can't find what I need online!” Residents expect government services to be responsive to their needs, and today that means online, seamless, accessible, and secure. Having a truly usable site goes well beyond eye-pleasing design to create a fully integrated experience. To move your website beyond pretty and make it a powerhouse, the focus must be on the customer and how efficiently and effectively they can accomplish their goals. Enter Information Architecture (IA), the key to creating a modern Digital City Hall. We’ll explore what IA really is, your role in championing it, and the value of engaging residents to refine it. You’ll leave this session with awareness of how to not only make digital transformation possible, but downright doable!
This webinar is complimentary for ICMA members thanks to the sponsorship of ICMA Strategic Partner Granicus, who will have access to registration information.
ICMA Practice Areas:  Community Engagement;  Community and Resident Service;  Technological Literacy;  Communication and Information Sharing
Senior Director of Platform Strategy, Granicus
Jake Sager is a Senior Director of Platform Strategy at Granicus who defines technology solutions that foster improved experiences between residents and government that ultimately lead to better outcomes. He has helped 100s of agencies achieve their goals and advises agencies around the world.
Prior to Granicus, Jake was a management consultant and product leader at BCG Digital Ventures where he transformed digital strategies and technology for Fortune 500 companies.
Jake holds an MBA from the Daniels College of Business at the University of Denver.