Attracting New Businesses to Your City: The Right Blend of Data, Analytics, and Boots on the Ground

Recorded On: 02/18/2020

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It’s no secret that data and analytics play an integral role in business recruitment and retention for your city. It’s equally important for city leaders to understand the need for boots on the ground in their communities, in order to both fully understand the commercial real estate landscape and to work with local retail development and brokerage professionals. Finding the right balance of these components is truly the key to success for making your jurisdiction an appealing location for new businesses.

In this webinar, you and your staff will hear:

  • What data points businesses really need to see about your community
  • The local and regional players that help support development initiatives
  • Case studies on business recruitment from Clearlake, California and Lumberton, North Carolina

ICMA Practice Areas: [2] Community Engagement; [7]Strategic Planning; [9] Community and Resident Service; [12] Financial Management and Budgeting

Lacy Beasley

President, Retail Strategies

Lacy currently serves as President and formerly as COO of Retail Strategies, and has been involved in retail real estate since 2005.  Her experience with The Shopping Center Group and the Dickson County Chamber of Commerce prior to joining Retail Strategies provides her with the insight to understand the connections needed from the public and private side of the conversation.

A graduate of Lipscomb University, she earned a major in Marketing and Management. Beasley has served on committees with CCIM, EDAA, and multiple ICSC planning committees. In 2018 Lacy was named to the “Top 40 Under 40” and “Top 40 Under 40 for the Decade” by the Birmingham Business Journal, included in the nationwide “Top 100 Influencers in Commercial Real Estate,” and listed as one of Birmingham’s “Eight Emerging Influencers.”

Her articles have been published in Shopping Centers TodaySite Selection Magazine and AL Retail Federation. She has spoken on retail trends and best practices in retail recruitment at more than 75 events including ICSC, American Association of Retirement Communities, American Public Power Association, Tennessee Valley Authority, ElectriCities of NC, Georgia Power, Southeastern Economic Development Council and state-wide economic development and municipal associations in Canada, AZ, LA, OK, TX, TN, AL, NM, MS, KY and GA.

Lacy grew up in Roswell, NM and knows the secret to the alien landing theory.

Alan Flora

City Manager, Clearlake, CA

Alan Flora is the city manager of Clearlake, California, where he has served since April 2019. Prior to his appointment he served Clearlake as both assistant city manager and finance director, and has held various other local government positions in both California and Indiana. 

In addition to holding a degree in Urban Planning and Development from Ball State University, Flora is a graduate of the University of Virginia's Senior Executive Institute as well as a Credentialed Senior Executive through the California State Association of Counties.

Wayne Horne

City Manager, Lumberton, NC

Wayne Horne is the current city manager of Lumberton, North Carolina, where he also began his local government career over 50 years ago. Before his appointment to this role in 2005, he served as the town manager of Red Springs, North Carolina for more than 30 years.

Horne holds an undergraduate degree in Business Administration from UNC Pembroke and a Masters in Administrative Services from East Carolina University, as well as an associate degree in civil and sanitary engineering. He is also a longtime ICMA member, first joining the organization in 1974.


02/18/2020 at 1:00 PM (EST)   |  90 minutes
02/18/2020 at 1:00 PM (EST)   |  90 minutes
Evaluation Survey
15 Questions
1.50 ICMA CE credits  |  Certificate available
1.50 ICMA CE credits  |  Certificate available