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Annual Webinar Subscription

Take advantage of your membership benefits. ICMA offers an annual subscription to its Live Webinar Program.

Members can maximize their membership benefits and training budget all while staying on top of emerging trends and issues facing local government. With our NEW Webinar Subscription Program, you and your staff can now have year-round access to subject matter experts and industry-leading education delivered right to your desk or conference room.

Start Learning More Throughout the Year. The Webinar Subscription Program gives members access to more than two dozen 90-minute webinars a year and addresses key areas such as budgeting, public safety, citizen engagement, human resources, and council-manager relations. Our webinars have long been used by jurisdictions to stay on top of trends in the profession and master new skills. Many members even create learning events around webinars -- hosting their teams in a conference room for viewing and discussion.

What's Included in the Subscription

  • There over 20 webinars each year, typically about two every month.
  • Each webinar is 90 minutes long with the ability for viewers to submit questions to presenters via chat.
  • Access to on-demand recordings for 90 days following each live webinar.
  • Webinars include shareable and printable presentations.
  • Annual subscribers have regular opportunities to give feedback, and provide input on upcoming topics and educational webinars. This is your opportunity to have your voice heard!

How the Program Works

Members may purchase an annual subscription for $695. This gives access to all of the regular webinars that ICMA produces in a year — over 20 events for a value of about $3,000 or more. (These webinars are listed at the member rate of $149 each, so if you or your staff only watch 5 webinars per year you are saving money.)

Webinar Subscription Program Policies

  • Subscription is valid for one (1) year from date of purchase.
  • Subscription is for members only.
  • You may attend any ICMA University regular webinar scheduled during your subscription period, and included in your subscription.
  • On-demand access to any webinars in the subscription will terminate at 90 days or at the expiration date of your subscription, whichever comes first. 
  • Webinars excluded from the Webinar Subscription Program include: Local Government 101/201, Effective Supervisory Practices Webinar Series, Budget Guide Webinar Series, Ethics 101 E-Course.
  • The Webinar Subscription Program may not be cancelled once you have attended more than one webinar.

  • Attracting Remote Workers with Incentive Programs

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 09/22/2021 at 1:00 PM (EDT)

    Learn how to develop incentive programs that will help attract remote workers to bolster economic development and expand your jurisdiction's tax base.

    In the wake of the COVID-19 pandemic, it appears that remote work is here to stay: according to a December 2020 report from Upwork, 26.7 percent of the workforce will be fully remote through 2021. Furthermore, another Upwork study reports that 14 to 23 million Americans are looking to move in 2021. These statistics suggest that local governments have an unprecedented opportunity to expand their tax base and bolster economic development by attracting these "digital nomads."

    In this webinar, you'll join presenters from three different jurisdictions as they discuss the incentive programs they use to encourage individual teleworkers, small startups, and entrepreneurs to relocate to their communities. You will learn:

    • The steps your jurisdiction should take to begin developing your own incentive program
    • Which incentives are the most successful at attracting remote workers
    • How partnerships with nonprofits and other entities can help fund these programs
    • Marketing tips for getting the word out

    ICMA Practice Areas: [6] Strategic Leadership; [9] Community and Resident Service

  • How to Create a Succession Planning and Talent Management Process

    Contains 3 Component(s), Includes Credits Recorded On: 02/20/2019

    This webinar will cover the nuts and bolts of succession/talent management planning.

    We have all heard the presentations touting the virtues of creating a succession planning and/or talent management planning process, but how do you actually do it? Join the Mejorando Group’s Patrick Ibarra, former city manager and one of the nation’s leading experts on designing and implementing these processes for local governments, who will walk you through a step-by-step process for creating a planning process for your organization regardless of its size.

    In this webinar, Patrick will share:

    • How to identify mission-critical positions (and there are more of them than you think)
    • How to develop a process for spotting rock stars (and identifying those who just need some polishing)
    • The steps and mechanics of the succession planning and talent management processes
    • Practical measures to know if it’s working and proven ways to improve it

    Patrick Ibarra

    Co-founder; Mejorando Group

    Patrick Ibarra is an architect of innovation and entrepreneur of ideas, who seeks to challenge the status quo thinking of the “we’ve always done it that way” approach. With experience as a city manager and human resource director, Patrick is co-founder and partner of the Mejorando Group, an organizational effectiveness consulting firm that brings fresh thinking, innovation, and new ideas to help governments succeed in the 21st century.  Mejorando is a Spanish word meaning “getting better all the time” and it reflects Patrick and his firm’s approach as they advise top organizations and high achievers, helping them clarify their direction, focus their efforts and execute to reach the right results faster. The Mejorando Group’s clients include a variety of public sector organizations throughout the nation.

  • Establishing an Effective Social Media Policy for Your Jurisdiction

    Contains 3 Component(s), Includes Credits Recorded On: 06/25/2019

    Learn how to create or improve a social media policy for your municipality

    If you work in local government, you've almost certainly heard stories of public officials getting themselves into hot water through irresponsible use of social media. While these situations can often be avoided by using common sense, it's crucial for municipalities to have clear, detailed social media policies in place to both protect the government and its employees from legal liability as well as to maintain the public's trust.

     In this webinar, you'll join Dr. Thomas Bryer from the University of Central Florida and Dr. Sarah Stoeckel from the Titusville, FL city council as they give you the tools you need to make sure your local government's social media policies are up to snuff. You will learn:

    • The essential elements of an effective social media policy
    • How to avoid the common pitfalls your government may encounter on social media
    • Possibilities of social media use beyond information sharing
    • How to have productive conversations with your elected officials about social media use

    Thomas Bryer

    Professor of Public Administration, University of Central Florida

    Thomas Bryer, PhD, is professor in the School of Public Administration and director of the Office of Downtown Community-Engaged Scholarship at the University of Central Florida. He is also chief researcher and visiting professor at Kaunas University of Technology (Lithuania), visiting professor at Edge Hill University (England), and a Fulbright Scholar and Specialist with experience Lithuania, Russia, and South Africa. He is the author or editor of six books, including (1) Promoting Civic Health through University-Community Partnerships: Global Contexts and Experiences, (2) Poor Participation: Fighting the Wars on Poverty and Impoverished Citizenship, and (3) Higher Education beyond Job Creation: Universities, Citizenship, and Community.

    Sarah Stoeckel

    City Council Member, Titusville, FL

    Sarah Stoeckel, PhD, is a graduate of the doctoral program in Public Affairs at UCF. Her research focuses primarily on social media and citizen engagement components related to transparency, participation, and collaboration. She serves as an elected official of the City Council for the City of Titusville, Florida. She has a passion for synthesizing theoretical frameworks for practical application, especially as it pertains to the relationships between government agencies, elected officials, and citizens. 

  • Economic Impacts of a No-Kill Philosophy for Municipal Animal Services

    Contains 3 Component(s), Includes Credits

    Learn about the costs, benefits, and challenges of implementing no-kill animal control policies

    Pets have played an increasingly large role in our lives over the years, with pet ownership doubling since the 1970’s and more and more people adding pets to their households and families. The community expects animal shelters to save pet’s lives, but what are the costs of no-kill animal services and what are the benefits? What exactly is no-kill animal sheltering, and what isn't it? 

    These questions and more will be answered by experts Tawny Hammond and Ledy VanKavage of the Best Friends Animal Society in this webinar on the economic impacts of no-kill animal control policies for local governments. This program will cover:

    • The background behind the no-kill philosophy
    • How municipalities of any size can commit to and sustain a no-kill philosophy
    • Examples of free and low-cost policies and programs your community can use to get started
    • A review of the case study detailing how the establishment of no-kill policies in Austin resulted in millions of dollars coming back into the community

    Tawny Hammond

    National Director of Leadership Advancement

    The National Director for Leadership Advancement for Best Friends Animal Society, Tawny Hammond has more than 30 years of experience in the public service arena, creating and implementing programs and services for people and their pets, working effectively with appointed and elected officials, creating and leading teams focused on professional excellence and lifesaving best practices.

    Tawny currently leads Best Friends’ leadership advancement initiatives with a focus on strengthening existing leader’s skill sets for the goal of ending the killing of shelter pets in their communities. An additional focus will be developing programs to assist seasoned leadership from other fields and disciplines interested in making the transition into animal welfare and services leadership.

    For the majority of Tawny’s career, she has facilitated leadership programs for professionals and community organizations, as well as focusing on the building of dynamic teams, professional development and succession planning.

    Tawny has a proven track record of success, serving for more than 25 years in municipal government in Fairfax County, Virginia. She brought the Fairfax County Animal Shelter to a 90 percent live release rate in less than two years by removing breed restrictions, growing a robust volunteer program, establishing a cutting-edge foster program for the dogs losing their lives, strengthening community cat programs and establishing the animal shelter as a community center for residents of Fairfax.

    Tawny is also the former chief of animal services for the city of Austin, Texas. Under Tawny’s leadership, Austin and Travis County, Texas, reached a new milestone in 2017, achieving live outcomes for 98 percent of the more than 17,000 animals who came through the doors.

    Tawny is devoted to ending the killing of pets in shelters and believes that how we treat pets and their people is connected to social justice, community wellness and our compassion as a society.

    Ledy VanKavage

    Senior Legislative Attorney

    Ledy VanKavage is the Senior Legislative Attorney for Best Friends Animal Society located in Kanab, Utah and a member of the ISBA’s animal law section. Before coming to Best Friends Ledy was the Senior Director of Legislation and Legal Training for the ASPCA. She has spearheaded the passage of over 40 humane state bills during her lobbying tenure and is also a past Chair of the American Bar Association’s Animal Law Committee.  Ledy is the recipient of the ABA’s Excellence in Animal Law award for 2014. She is a co-author of the USDOJ publication, “The Problem of Dog Related Incidents and Encounters” and is an instructor for the Illinois Law Enforcement Training and Standards Board. She has been interviewed on MSNBC, NPR, the Chicago Tribune, Time Magazine and the New York Times. 

  • Rethinking Recycling: Adapting to the New Status Quo

    Contains 3 Component(s), Includes Credits Recorded On: 05/28/2019

    Learn how communities across the country are coping with the effects of China Sword

    The recycling programs of hundreds of municipalities across the United States were thrown into disarray last year when China established a significantly more rigid criteria for the types of recyclable materials they would accept. This change has both considerably increased the cost of many communities' waste management programs while also forcing some of them to send previously recyclable materials to landfills and incinerators.

    In this webinar, you'll join a panel of waste management experts from both the public and private sectors as they discuss how the communities they serve have adapted to these changes, and share strategies that may be useful to your own municipality. This webinar will cover:

    • The background to last year's shakeup in municipal waste management
    • How Fort Collins and Mecklenburg County have responded to these new challenges
    • Understanding alternate ways to set up programs for durability

    Richard Coupland III

    Vice President, Municipal Sales Republic Services

    Mr. Coupland joined Republic Services in 2015 as vice president of Municipal Sales.  He currently leads the Municipal market vertical, consisting of partnerships with more than 2400 municipal cities in 40 states and Puerto Rico.  His team provides consultative support to their Municipal partners, to understand and navigate changes in the industry, as well as emerging technology and methods.

    Richard received his Bachelor of Science degree in Mechanical Engineering from the Virginia Military Institute, and his Masters degree in Business Administration from the W.P. Carey School of Business at Arizona State University.

    Jeffrey Smithberger

    Director, Solid Waste Management

    Mr. Smithberger has over 35 years of experience in management and leadership of complex Solid Waste Management Systems. He currently works as the Director of Solid Waste for Mecklenburg County NC, which is where he resides. He previously worked as the Director of Solid Waste in Fairfax County Virginia, where he retired from after 28 years of service in 2011. Both jurisdictions are the most populous regions in their respective states.

    He is well versed in working with government, industry and residents on the complexities of solid waste management. Jeff has both an engineering and business background from Virginia Tech, where he attended and graduated.

    In Mecklenburg, he oversees ownership and operation of the County’s 100,000 ton per year MRF, a 140,000 ton per year composting operation, and other infrastructure.

    Caroline Mitchell

    Lead Waste Reduction and Recycling Specialist

    Caroline Mitchell is the Lead Waste Reduction and Recycling Specialist at the City of Fort Collins. She is the lead on recycling education and outreach to the community and calculates the Community Diversion Rate for Fort Collins. Caroline plays a primary role in policy development and implementation and supports recycling in the business and multi-family sectors of Fort Collins.

    Caroline has worked in the recycling industry for 16 years, working for non-profit recyclers in Colorado and Michigan prior to joining the City of Fort Collins. She is a member of the board of Recycle Colorado and has a bachelor’s degree in Ecology and Evolutionary Biology from the University of Colorado Boulder. 

    David Biderman

    Executive Director and CEO, Solid Waste Association of North America

    David Biderman is the Executive Director and CEO of the Solid Waste Association of North America (SWANA) and has been a leader in the waste industry for more than 20 years.  He has been with SWANA for four years, and has helped it significantly grow its membership and leadership position in both the United States and Canada.  David joined SWANA in April 2015 after 18 years with the National Waste & Recycling Association, where he was their General Counsel, Vice President for Government Affairs, and Safety Director.  He has testified before numerous federal, state and local agencies and councils.  Over the past two years, he has spoken frequently on the challenges and opportunities facing local recycling programs, and participated in the U.S. Environmental Protection Agency’s November 2018 America Recycles Day Summit.  David is also very passionate about safety for solid waste workers, and was the recipient of Preco’s Safety in Motion award in 2017, given to an individual who is making a significant difference improving worker safety.  He has provided safety and compliance training to thousands of solid waste and recycling workers throughout the United States and Canada.

    Prior to entering the waste industry, David was an attorney at the Washington DC law firm Steptoe & Johnson, where he specialized in environmental and transportation law.

  • Economic Development through Sports Tourism

    Contains 3 Component(s), Includes Credits Recorded On: 04/30/2019

    This webinar will discuss the benefits and challenges of building new sports tourism destinations in your community.

    The boom of youth travel sports has created a race to create the next incredible sports destination that will draw thousands of visitors and rake in millions of dollars a year. Subsequently, communities across the country are tapping into the economic development power of sports tourism by developing their own facilities. Using the Concept to Concrete process model, this session will provide insights specifically curated for community leaders on the state of youth travel sports.

    Join Eric Sullivan and Evan Eleff of Sports Facilities Advisory, LLC as they outline the current state of facility developments with real world examples of the mega-projects that are coming on-line. You will discuss:

    • The benefits and challenges of creating a new sports tourism destination
    • How to plan, fund, and manage sports facilities
    • Project financing strategies
    • Case studies of municipalities that have become sports tourism destinations

    Evan Eleff

    COO, Sports Facilities Advisory

    Evan began his career with more than 8 years in facility operations and as a Program Manager within one of the largest YMCA systems in the U.S. Evan joined SFA in 2012 as a Business Analyst, Account Executive, and today Evan serves as the COO of SFA. He oversees the company’s customer service and delivery systems as well as the team of strategic advisors, business analysts, project managers, and research specialists who produce SFA’s market research, feasibility, and financing services. Since joining, Evan has served a portfolio of over 400 projects totaling more than $4.5 billion in planned and operational sports tourism, community recreation, and large-scale, master-planned sport, recreation, wellness, and entertainment destinations.

    Evan holds a Master’s Degree in Sport Management from University of Florida and formerly served as Operations Director for the largest YMCA branch in the Tampa Bay region.

    Eric Sullivan


    Eric developed the original financial and market analysis tools that SFA is most well-known for and led the first facility opening projects in our company history that paved the way for the launch of SFM. Since joining SFA & SFM in 2006, Eric has overseen and served as an advisor to hundreds of projects including market studies, financing plans, development plans, turn-arounds, and new facility openings. His work in domestic and international markets has included projects in the U.S., Canada, Caribbean, United Kingdom, Latin America, Asia, and the Middle East. Eric currently leads SFA & SFM’s expansion efforts in our continued vision to integrate sports, fitness, education, leadership development, and adventure sports into communities around the globe.

    In 2012, he was honored as a member of the Tampa Bay Business Journal’s “30 Under 30” Up and Comers class. In total, Eric has been a catalyst for SFA’s growth, leading the entire planning, funding, and grand opening of more than $500 million in sports, fitness, recreation, and entertainment facilities.

  • Preparing Your Municipality for the 2020 Census

    Contains 3 Component(s), Includes Credits Recorded On: 04/09/2019

    Make sure your local government is prepared for the 2020 Census

    Local governments will play a critical role in the rapidly approaching 2020 Census, which will determine numbers of congressional representatives, shape legislative districts, and drive the distribution of billions of dollars in federal funds. However, ongoing litigation surrounding changes to the questionnaire has contributed to uncertainty about the process.

    In this webinar, you'll join Erika Becker-Medina from the Census Bureau itself as she gives you the information you need to clear up any confusion and prepare your municipality for 2020. You will discuss:

    • Census operations and timeline
    • What local governments can expect to see over the next year
    • How to increase the accuracy of the count in your jurisdiction
    • The various programs offered by the Census Bureau that can aid your community’s data collection

    Erika Becker-Medina

    Chief, Decennial Communications Coordination Office, U.S. Census Bureau

    Erika Becker-Medina is chief of the Decennial Communications Coordination Office at the U.S. Census Bureau, where she oversees multiple communication efforts for the Associate Director for Decennial Census Programs.

    Erika began her career at the Census Bureau in 2003, where she was a survey statistician analyzing retail and restaurant data for the monthly retail indicators. She then moved on to oversee the outreach efforts of the Economic Census, the Census of Governments, and a host of annual and quarterly intercensal data products about the U.S. economy. She also managed multiple surveys covering state and local government data, specializing primarily in public pensions.

    Erika received her bachelor's degree in economics from the University of Maryland. She also received a master's certificate in project management from George Washington University.

  • Engagement Strategies for Hard-to-Reach Residents

    Contains 3 Component(s), Includes Credits Recorded On: 04/03/2019

    Learn how to bring equity and inclusion to your community outreach

    Community surveys are a great way to inform policy decisions that will impact all residents, so it's important for your data to accurately reflect your jurisdiction's population. However, traditional engagement strategies often fail to include populations such as low-income residents and underrepresented racial and ethnic minorities. As these groups are often the most in need of local government services, it's crucial that their voices are heard in the survey results.

    Join Michelle Kobayashi from National Research Center, Inc. (NRC) as she discusses strategies for connecting with hard-to-reach residents, and learn how to make your community survey more inclusive. This webinar will cover:

    • Strategies for increasing survey response rates
    • Alternative methods for collecting information from hard-to-reach residents
    • How to leverage partnerships to connect with underrepresented groups
    • Survey methods and analysis techniques that account for demographic differences

    Michelle Kobayashi

    Vice President, National Research Center, Inc.

    Michelle Kobayashi has helped local governments maximize public opinion for more than twenty years. She is a thought-leader in the field of survey research and evaluation, and has written numerous books and articles on the subject. As a resident survey expert, she travels the country to speak professionally and lead workshops about resident surveys, local government employee surveys, strategic planning and more.

  • Council-Manager Relations

    Contains 3 Component(s), Includes Credits Recorded On: 03/13/2019

    Learn how to build and maintain a positive relationship with your council

    A strong council-manager relationship is an important component for an efficient local government, as conflict with elected officials can muddle policy direction, hamper innovation, and hinder service delivery, among other consequences. While these effects can hurt staff performance and reduce public confidence in your organization, there are a number of steps your government can take to avoid these pitfalls and establish a bond of mutual respect and understanding.

    Join ICMA Regional Directors Kevin Duggan and Cheryl Hilvert as they give you the tools you need to build and maintain a positive relationship with your council. You will learn:

    • How to communicate clearly and effectively with elected officials
    • Approaches to dealing with councilmembers wanting to become involved in matters within the manager's purview
    • Strategies for handling disputes with council members
    • How to effectively plan and conduct orientations, meetings, and retreats 

    Kevin Duggan

    Senior Advisor, ICMA

    Kevin C. Duggan is ICMA's former West Coast Regional Director and now serves as a Senior Advisor for ICMA's West Coast region. He has 40 years of municipal government experience including 27 years as the city manager of Mountain View and Campbell, California. He is a credentialed city manager and has served as president of both Cal-ICMA and the City Manager's Division of the League of California Cities. He has participated in executive development programs at the University of Virginia and the University of California, Berkeley. He also participated in a ICMA international exchange with Limerick County, Ireland. In 2013 he received the National Public Service Award from the American Society for Public Administration and the National Academy of Public Administration.

    Cheryl Hilvert

    Midwest Regional Director, ICMA

    Cheryl Hilvert serves as Midwest Regional Director for ICMA, providing support for the ICMA organization and the Midwest states of Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Ohio and Wisconsin and has more than 31 years of experience as a local government manager. She holds Bachelor and Master of Public Administration degrees from Eastern Kentucky University and is a graduate of the Senior Executive Institute at the University of Virginia and the Economic Development Institute at the University of Oklahoma. She is also designated as a credentialed manager by ICMA.   

    Cheryl has served as Midwest Regional Vice President for ICMA and as a board member and chair of the Alliance for Innovation, Ohio City/County Management Association, Senior Executive Institute Advisory Committee, Cincinnati Area Local Government Management Association, and the Cincinnati Chapter of ASPA. She was named as Public Administrator of the Year by the Greater Cincinnati Chapter of ASPA and was the recipient of the ICMA Program Excellence Award for Strategic Leadership and Governance.  


  • Improving Your Community's Development Review Process

    Contains 3 Component(s), Includes Credits Recorded On: 04/18/2019

    Find out how to streamline your municipality's development review processes

    When working with developers, most local governments have a review process in place to ensure compliance with zoning regulations and other laws governing construction projects. These processes are often difficult to navigate and burdened by an excessive amount of paperwork, among other issues that can hamper economic development and drive developers away from your community. However, there are a number of steps your jurisdiction can take to simplify and streamline these procedures, making them more painless for all parties involved.

    Join Jim Nichols, ICMA-CM as he reviews best practices for improving your local government's development review processes. You will discuss:

    • How to identify inefficiencies in your current procedures
    • Strategies for improving lines of communication between departments involved in the review process
    • How to improve customer service at each point in the process
    • The international perspective: practices being employed in the Philippines that may benefit your community

    Jim Nichols, ICMA-CM

    Program Manager, Jacobs; former public works director and deputy city manager

    Jim Nichols has had an extensive career in local government executive management around the US, having served over 17 years as Assistant/Deputy City Manager amongst other executive roles for communities around Texas, Arizona and Nevada. Over the course of his career, Jim has been responsible for the refinement and improvement of development review processes (DRP’s) in multiple communities. Most recently, Jim served on a pro-bono assignment in the Philippines for ICMA where he was charged with creating a training program for cities around the Philippines to improve their local permitting processes, as per a directive from President Duterte.

    Jim holds a Master of Science degree in Engineering from the University of Connecticut and is a licensed Professional Engineer in Arizona, Nevada and Washington. He also is a Credentialed Manager through ICMA and has published 2 books through the American Public Works Association.