Annual Webinar Subscription

Start Learning More Throughout the Year. The Webinar Subscription Program gives members access to more than two dozen 90-minute webinars a year and addresses key areas such as budgeting, public safety, citizen engagement, human resources, and council-manager relations. Our webinars have long been used by jurisdictions to stay on top of trends in the profession and master new skills. Many members even create learning events around webinars -- hosting their teams in a conference room for viewing and discussion.

What's Included in the Subscription

  • There are at least 24 webinars per year, typically one every other week.
  • Each webinar is 90 minutes long with the ability for viewers to submit questions to presenters via chat.
  • Access to on-demand recordings for 90 days following each live webinar.
  • Webinars include shareable and printable presentations.
  • Annual subscribers have regular opportunities to give feedback, and provide input on upcoming topics and educational webinars. This is your opportunity to have your voice heard!

How the Program Works

Members may purchase an annual subscription for $695. This gives access to all of the regular webinars that ICMA produces in a year — at least 24 events for a $3,576 value. (These webinars are listed at the member rate of $149 each, so if you or your staff only watch 5 webinars per year you are saving money.)

Webinar Subscription Program Policies

  • Subscription is valid for one (1) year from date of purchase.
  • Subscription is for members only.
  • You may attend any ICMA University regular webinar scheduled during your subscription period, and included in your subscription.
  • On-demand access to any webinars in the subscription will terminate at 90 days or at the expiration date of your subscription, whichever comes first. 
  • Webinars excluded from the Webinar Subscription Program include: Local Government 101/201, Effective Supervisory Practices Webinar Series, Budget Guide Webinar Series, Ethics 101 E-Course.
  • The Webinar Subscription Program may not be cancelled once you have attended more than one webinar.


  • Domestic Violence: New Strategies for Law Enforcement

    Contains 3 Component(s), 1.50 credits offered Recorded On: 05/31/2018

    In this live webinar based on a March 2018 PM Magazine article, you will learn the best methods for reducing domestic violence in your community.

    Research shows that domestic violence offenders are not necessarily a special class of criminal, but are likely to have also committed other violent and non-violent crimes. Considering these offenders as generalists (burglars, car thieves, etc.), Hollywood, Florida completely changed the way it approached domestic violence cases and embarked on a program of focused-deterrence.

    As reported in a March 2018 PM Magazine article, within the first two years, the program is showing promise with a decline in the number of domestic violence reports.

    Join in a candid discussion about new approaches to policing that could help your department reduce the number of domestic violence crimes in your community.

    You and your staff will discuss:

    • Domestic violence and its impact on the community and a police department’s ability to engage with residents
    • Resource drain caused by domestic violence and recidivism
    • Focused-deterrence programs
    • Case study of Hollywood, Florida and ideas that you may implement in your community


    Rhett Cady

    ICMA Presenter

    Rhett Cady has 20 years of Law enforcement experience, starting his career with the Indian Creek Village Public Safety Department in Florida in 1998. In this capacity he was assigned to the Drug Enforcement Administration (DEA) at the Miami International Airport, working interdiction and racketeering investigations.  In 2002 Rhett joined the Hollywood Police Department in Hollywood, Florida.  Rhett became a sergeant in 2011 and since has supervised the Burglary, Economic Crimes, Robbery, Domestic Violence, Violent Crimes and most recently the Special Victims Unit.   

    It was in the Capacity as the Domestic Violence Supervisor, Rhett implemented Florida's first Offender Focused Domestic Violence Initiative.  Since, Rhett has developed an expertise in the area of applying the Focused Deterrence concept to each unit he supervises and internalizing the concept throughout the Hollywood Police Department. 

    Leonard Matarese

    Director of Research and Project Development, Center for Public Safety Management

    Leonard Matarese is the director of Research and Project Development for the Center for Public Safety Management, the exclusive provider of public safety technical assistance to ICMA. Leonard has 46 years of experience as a law enforcement officer, police chief, public safety director, city manager and major city human resources commissioner. He has conducted or managed over 250 studies of public safety agencies with particular attention to matching staffing issues with calls for service workload.

    Sara McFann

    ICMA Presenter

    Sara McFann is a PhD. student in Criminology and Criminal Justice at Florida International University in Miami, FL. She is actively involved in research on domestic violence, evidence-based policing, and program evaluation. Before beginning the Doctoral program, Sara worked as an intelligence analyst in national security. She received a B.A. from the University of Maryland, College Park and an M.S. in Criminal Justice from Florida International University. 

  • Human Resources and the Law

    Contains 3 Component(s), 1.50 credits offered Recorded On: 06/06/2018

    In this live webinar, Carol Granfield and Sandy Stapczynski delve into the legal side of human resources within local governments.

    Discover what every manager needs to know to stay out of trouble! Learn about the complexity of employment and labor law and workplace policies. Explore issues such as wrongful discharge, ADA, sexual harassment, fair employment practices, avoiding termination litigation, communication mandates and several other current issues such as social media. Practical tips will assist with the implementation of sound policies and proactive actions. HR compliance is serious business and affects government jurisdictions of all sizes. Local government professionals should stay abreast of federal and state laws affecting municipal employment today.

    Carol M. Granfield, ICMA-CM

    Principal Consultant, Municipal Resources, Inc.

    Carol M. Granfield, ICMA-CM , is principal consultant for Municipal Resources, Inc. She has 38 years of public sector management experience and seven years private sector experience. Carol has served in town administrator/manager positions in New England and also as director of administration in Herndon, Virginia, and personnel director in Fairfax, Virginia.

    Carol’s expertise in human resources and labor relations includes the establishment of personnel policies, organizational studies, wage, classification and benefit studies and union negotiations.

    Carol is co-author of the newly released ICMA e-book, "Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals."

    Aleksandra (Sandy) Stapczynski

    Founder and President, Human Resources Services, Inc.

    Aleksandra (Sandy) Stapczynski, is founder and president of Human Resources Services, Inc. (HRS), a small woman-owned business located in the greater Boston area. HRS is a major provider of HR Consulting Services, particularly pay/classification/performance, to local governments in Massachusetts.

    With nearly 30 years of experience providing technical assistance to local governments in key areas of human resource management, she and her associates provide consultancy services to hundreds of New England cities, towns, school districts, counties, regional agencies, and state agencies. Sandy is co-author of the newly released ICMA e-book, Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals. She is a contributor to ICMA’s Human Resource Management in Local Government: An Essential Guide (1st, 2nd, 3rdEditions) and has also authored an ICMA IQ Management Report on Staffing and Utilization Studies.

    She has served as adjunct professor and guest speaker at colleges/universities in the Boston area. She holds a master’s degree in public administration from the Sawyer Business School, Suffolk University, Boston, and a bachelor’s degree in government from Suffolk University.

  • Asking your Fire Chief the Right Questions

    Contains 3 Component(s), 1.50 credits offered Recorded On: 06/14/2018

    In this live webinar, you will learn what questions and discussions should be taking place between local government managers and fire chiefs.

    With many fire departments seeing dramatic increases in response to EMS incidents, what questions and discussions should be taking place between local government managers and fire chiefs?

    Here are a few: How does your department compare with others whose workloads are about 80 to 85 percent EMS and 5 to 10 percent fire? What differences can a workload and operation analysis make on how you pay for fire and EMS?

    Back by popular demand, Leonard Matarese will share new information that will help you address the tough issues that local governments face with regard to fire and EMS services. Matarese is a nationally recognized public safety expert with a unique combination of experience as a city manager and public safety professional.

    You will discuss:

    • Real workloads how to know if staff is allocated correctly  
    • How to determine the number of firefighters and amount of equipment that is really necessary
    • Low firefighter utilization and how to deal with it
    • Goal-setting, performance management, and strategies for continuous improvement

    Note: Live webinar purchase now includes 90-day on-demand access. 

    Leonard Matarese

    Director of Research and Project Development, Center for Public Safety Management

    Leonard Matarese is the director of Research and Project Development for the Center for Public Safety Management, the exclusive provider of public safety technical assistance to ICMA. Leonard has 46 years of experience as a law enforcement officer, police chief, public safety director, city manager and major city human resources commissioner. He has conducted or managed over 250 studies of public safety agencies with particular attention to matching staffing issues with calls for service workload.

  • Council-Manager Relations

    Contains 3 Component(s), 1.50 credits offered Recorded On: 06/21/2018

    In this live webinar, George Cuff discusses how to effectively balance the relationship between city managers and city councils.

    The right balance between a city manager and the city council is imperative to a well-functioning organization. While this relationship can be delicate and fragile at times, it can also be one of the best attributes behind a thriving city.

    This webinar focuses the attention of those participating on the single most important key to a successful municipality, the relationship between a council and its management team and more specifically the city manager (otherwise known as chief administrative officer). Delivered by George B. Cuff, FCMC a management consultant who has taught and consulted on this topic for 37 years in communities across North America.

    In this webinar, the topics will cover:

    • Key roles of a council
    • Key roles of a city manager
    • Why problems in the relationship abound; signals it’s not working
    • Keys to “what works”
    • Importance of regular and useful performance reviews
    • Elements of a healthy relationship
    • Dealing with problem council members and mayors
    • Recognizing and nurturing a successful relationship.


    Note: Live webinar purchase now includes 90-day on-demand access.

    George B. Cuff, FCMC

    ICMA Presenter

    George Cuff began management consulting in 1979 and established his own firm in 1984. His work focuses on the art of governance and the elements that help organizations become more effective.

    His firm of experienced professionals has conducted approximately 500 corporate governance reviews and George has personally conducted another 500 seminars for various public sector organizations. George has published over 300 articles as well as five books on local government and governance.

    George served four terms as mayor of the city of Spruce Grove, Alberta, having been first elected in 1977. In addition to having chaired numerous boards and committees, George is also a past president of the Alberta Urban Municipalities Association (1982-83) and the Federation of Canadian Municipalities (1988-89). George was also recognized as one of Alberta’s leading citizens by being awarded the Centennial Medal in 2005. He was honored by his profession in 2007 when he was awarded the designation (FCMC) as a Fellow of the Canadian Management Consultants Association. George was also awarded the Queen’s Diamond Jubilee Medal.

  • Asking Police Chiefs the Right Questions to Make the Right, Data-Driven Decisions 07/26/2018

    Contains 3 Component(s), 1.50 credits offered Recorded On: 07/26/2018

    In this webinar, Leonard Matarese debunks some common myths about staffing police departments.

    Back by popular demand, Leonard Matarese returns with a police-only presentation to help you make informed policy decisions by knowing what to ask of your police departments.

    How many police officers do you really need? How well is your police department performing? Are "officers per 1,000" and "number of calls" really meaningful measures? Matarese will tackle these questions and provide data that will help you rethink the workforce allocation of your police department.

    The audience: Local government managers

    You and your staff will learn how to:

    • Understand the difference between “calls for service” and “workload”
    • Quantify actual workloads in police departments by seasonal and weekday variables and identify whether personnel are allocated correctly   
    • Get the metrics you need from police departments (such as the percentage of police officers' non-committed time) to make staffing decisions
    • Learn alternative strategies for handling calls for service
    • Establish goals and priorities and know what you need to analyze
    • Set measurable goals, identify performance problems, and apply strategies to follow the path of continuous improvement
  • Transform Your Culture: Accelerating the Transition from Status Quo to Status Go

    Contains 3 Component(s), 1.50 credits offered Recorded On: 08/16/2018

    In this live webinar, Patrick Ibarra discusses how to change the status quo and transform your organization to a future-oriented successful operation.

    During these times of unprecedented and disruptive change, leaders at all levels of government must improve their ability to manage a perplexing paradox - how to stay focused on today's business while building tomorrow's. Leaders must be vigilant and disrupt the fossilized mental model of “we’ve always done it that way” and replace it with a progressive approach to continuous improvement. In this webinar, seven actions are shared that organizational leaders can implement to translate the headwinds of change into a tailwind and create the recipe required for future success.

    Note: Live webinar purchase now includes 90-day on-demand access. 

    Patrick Ibarra

    Co-founder; Mejorando Group

    Patrick Ibarra is an architect of innovation and entrepreneur of ideas, who seeks to challenge the status quo thinking of the “we’ve always done it that way” approach. With experience as a city manager and human resource director, Patrick is co-founder and partner of the Mejorando Group, an organizational effectiveness consulting firm that brings fresh thinking, innovation, and new ideas to help governments succeed in the 21st century.  Mejorando is a Spanish word meaning “getting better all the time” and it reflects Patrick and his firm’s approach as they advise top organizations and high achievers, helping them clarify their direction, focus their efforts and execute to reach the right results faster. The Mejorando Group’s clients include a variety of public sector organizations throughout the nation.

  • Social Media: Where Citizens and Local Government Unite

    Contains 3 Component(s), 1.50 credits offered Recorded On: 07/18/2018

    This webinar will provide examples of how to use social media in terms of facilitating healthy civic engagement.

    Does your social media strategy simply push out information or do you truly engage with your community? Learn how you can richen the social media engagement experience in a webinar with Thomas Bryer, Ph.D., professor in the School of Public Administration at the University of Central Florida and in the Faculty of Social Sciences, Arts and Humanities at Kaunas University of Technology (Lithuania).

    This webinar will provide numerous examples of positive and negative uses of social media in terms of facilitating more healthy civic engagement, more trusting citizens, and more responsive government. 

    You and your staff will discuss: 

    • Social and community building opportunities when social media tools are used by cities and counties 
    • Recent research findings about the efficacy of using social media for civic engagement 
    • “Good practices” that are emerging in the use of social media for civic engagement
    • How to respond to the skeptics or naysayers of using social media
  • Economic Development through Sports Tourism

    Contains 3 Component(s), 1.50 credits offered Recorded On: 08/30/2018

    This webinar will discuss the benefits and challenges of building new sports tourism destinations in your community.

    The boom of youth travel sports has created a race to create the next incredible sports destination that will draw thousands of visitors and rake in millions of dollars a year. Subsequently, communities across the country are tapping into the economic development power of sports tourism by developing their own facilities. Using the Concept to Concrete process model, this session will provide insights specifically curated for community leaders on the state of youth travel sports, the benefits and challenges of creating a new sports tourism destination, and project financing strategies. Speakers will outline the current state of facility developments with real world examples of the mega-projects that are coming on-line. They will also provide insight into how these facilities have been planned, funded, and managed.

    Dev Pathik

    CEO, Sports Facilities Advisory

    Dev founded SFA in 2003 and is widely regarded as an industry thought-leader who has contributed to the well-being of communities around the world. Dev is a passionate social entrepreneur and innovator who has dedicated more than 25 years to the development of numerous businesses that empower and develop communities. He’s led numerous efforts to expand the youth and amateur sports in suburban, urban, and rural environments.

    Dev’s passion for developing teams and for engaging kids and communities in sport led him to develop the Sports Facilities Advisory. His leadership has produced facilities that integrate traditional sports with special events, adventure sports, education, leadership-development, and amusement to turn early concepts into financeable and sustainable facilities that make a difference in communities. Dev is a sought after public speaker, leadership mentor, and advisor to public and private owners.

    Under his leadership, SFA has become respected as the industry leader in strategy, program planning, and project finance; a position achieved through global brand presence and measurable impacts for communities. Dev’s expertise and thought leadership have been sought out by The Wall Street Journal, Forbes, Market-Watch, CNBC, NBC, The Aspen Institute Sports & Society, The National Association of Sports Commissions, The National Recreation and Parks Association, The Sports Business Journal, Sports Travel Magazine and many others.

    For more than 20 years, Dev has owned, operated, and advised a wide range of sport, adventure, education, and special events venues. Prior to the launch of SFA in 2003, Dev served as an Outward Bound Instructor, a Wilderness guide, and he founded and sold an International Eco-Tourism Company, a ten-acre corporate team development center, two specialized business-development firms, and he served as an active investor in a-number of other sport and recreation focused businesses. Dev has served on numerous Boards of Directors and has led executive team development efforts for large corporations in the sports and entertainment industries. Dev is a dedicated father and husband.

    Evan Eleff

    COO, Sports Facilities Advisory

    Evan began his career with more than 8 years in facility operations and as a Program Manager within one of the largest YMCA systems in the U.S. Evan joined SFA in 2012 as a Business Analyst, Account Executive, and today Evan serves as the COO of SFA. He oversees the company’s customer service and delivery systems as well as the team of strategic advisors, business analysts, project managers, and research specialists who produce SFA’s market research, feasibility, and financing services. Since joining, Evan has served a portfolio of over 400 projects totaling more than $4.5 billion in planned and operational sports tourism, community recreation, and large-scale, master-planned sport, recreation, wellness, and entertainment destinations.

    Evan holds a Master’s Degree in Sport Management from University of Florida and formerly served as Operations Director for the largest YMCA branch in the Tampa Bay region.

    Charles Penny

    Charles W. Penny is the retired City Manager of Rocky Mount, North Carolina. He retired on April 1, 2017 after 6 years as City Manager and a total of 35 years in local government in North Carolina. He is a graduate of North Carolina Central University with a major in Political Science and the University of North Carolina in Chapel Hill with a Masters of Public Administration. His experience in local government includes serving as Assistant to the City Manager, Assistant City Manager, Director of Planning and Development and City Manager.  Although retired Charles continues to work in local government in North Carolina as a consultant specifically assigned to oversee the completion of the Rocky Mount Event Center, which will open in the fall of 2018 and  projects to have an economic impact of $264 million over a 10-year period focusing on youth and amateur sports. He currently serves as interim Town Manager of Rolesville, North Carolina. Charles has served as Board member of the North Carolina City County Management Association and has served as President of the Association Board. He is also a former ICMA Board member serving as Southeast Region Vice-President.

  • Body Worn Cameras for Police Departments

    Contains 3 Component(s), 1.50 credits offered Recorded On: 09/12/2018

    This session will discuss body worn cameras, including technical assistance for local governments, policy issues, and the impact on police departments and the community.

    Body worn cameras (BWCs) have been in the news for the past couple of years. To better educate local governments on the trending issues surrounding this topic, Leonard Matarese leads a discussion with the CNA Institute for Public Research, which directs and coordinates technical assistance regarding BWCs for the hundreds of police agencies that have received funding in recent years from the U.S. Department of Justice, Bureau of Justice Assistance (BIA) under the BWC Policy and Implementation Program (PIP). 

    In this webinar, Dr. James R. “Chip” Coldren, Jr., CNA managing director and director of the BJA PIP BWC technical assistance program, will discuss three important issues regarding BWCs: 1) The BWC technical assistance program and resources available to police agencies implementing BWC programs; 2) current and emerging policy issues regarding BWCs (such as activation/deactivation, notification to civilians, storage and retention, review and access to BWC footage, and more); and 3) research findings regarding the impacts of BWCs on police operations, cost effectiveness, and community acceptance of BWCs.

    Leonard Matarese

    Director of Research and Project Development, Center for Public Safety Management

    Leonard Matarese is the director of Research and Project Development for the Center for Public Safety Management, the exclusive provider of public safety technical assistance to ICMA. Leonard has 46 years of experience as a law enforcement officer, police chief, public safety director, city manager and major city human resources commissioner. He has conducted or managed over 250 studies of public safety agencies with particular attention to matching staffing issues with calls for service workload.

    Dr. James R. "Chip" Coldren, Jr.

    Managing Director, CNA Institute for Public Research

    Chip Coldren is a justice research expert with over 35 years of research experience in justice system effectiveness, police evaluation, crime prevention, corrections, juvenile justice and restorative justice. Coldren has worked alongside the U.S. Department of Justice and many police departments across the country to study community policing, improve police-community relationships, implement body-worn camera policies and evaluate policing effectiveness. He has assisted police departments in Philadelphia, Las Vegas, Spokane and several other cities.

    Coldren is a former Criminal Justice professor at Governors State University. He has both a Ph.D. and an M.A. in Sociology from the University of Chicago and a B.A. in Sociology from Rutgers University.

  • Five Generations in the Workforce

    Contains 3 Component(s), 1.50 credits offered Recorded On: 09/13/2018

    In this live webinar, the speaker will discuss various components that exist in a multi-generational work environment and the best practices for success within your organization.

    We are now working with five generations – from Traditionalists to Gen Z! Learn the differences and similarities.  Strategy on how to motivate, train and retain different generations at the same time and work as a cohesive team. The public sector now enjoys a different type of workforce.  What changes can or should be made in order to take advantage of this new environment. Learn and explore some tips and strategies and how to blend these groups into an exciting new model.

    Topics in this webinar include:

    • Utilizing reciprocal mentoring
    • Flexible multi-use spaces
    • Expanding communication strategies
    • Considering life paths
    • Individualize skills plans
    • Moving beyond labels and utilize talent
    • Flexible work schedules
    • How social media fits all generations

    Carol M. Granfield, ICMA-CM

    Principal Consultant, Municipal Resources, Inc.

    Carol M. Granfield, ICMA-CM , is principal consultant for Municipal Resources, Inc. She has 38 years of public sector management experience and seven years private sector experience. Carol has served in town administrator/manager positions in New England and also as director of administration in Herndon, Virginia, and personnel director in Fairfax, Virginia.

    Carol’s expertise in human resources and labor relations includes the establishment of personnel policies, organizational studies, wage, classification and benefit studies and union negotiations.

    Carol is co-author of the newly released ICMA e-book, "Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals."