Annual Webinar Subscription

Take advantage of your membership benefits. ICMA offers an annual subscription to its Live Webinar Program.

Members can maximize their membership benefits and training budget all while staying on top of emerging trends and issues facing local government. With our NEW Webinar Subscription Program, you and your staff can now have year-round access to subject matter experts and industry-leading education delivered right to your desk or conference room.

Start Learning More Throughout the Year. The Webinar Subscription Program gives members access to more than two dozen 90-minute webinars a year and addresses key areas such as budgeting, public safety, citizen engagement, human resources, and council-manager relations. Our webinars have long been used by jurisdictions to stay on top of trends in the profession and master new skills. Many members even create learning events around webinars -- hosting their teams in a conference room for viewing and discussion.

What's Included in the Subscription

  • There are at least 24 webinars per year, typically one every other week.
  • Each webinar is 90 minutes long with the ability for viewers to submit questions to presenters via chat.
  • Access to on-demand recordings for 90 days following each live webinar.
  • Webinars include shareable and printable presentations.
  • Annual subscribers have regular opportunities to give feedback, and provide input on upcoming topics and educational webinars. This is your opportunity to have your voice heard!

How the Program Works

Members may purchase an annual subscription for $695. This gives access to all of the regular webinars that ICMA produces in a year — at least 24 events for a $3,576 value. (These webinars are listed at the member rate of $149 each, so if you or your staff only watch 5 webinars per year you are saving money.)

Webinar Subscription Program Policies

  • Subscription is valid for one (1) year from date of purchase.
  • Subscription is for members only.
  • You may attend any ICMA University regular webinar scheduled during your subscription period, and included in your subscription.
  • On-demand access to any webinars in the subscription will terminate at 90 days or at the expiration date of your subscription, whichever comes first. 
  • Webinars excluded from the Webinar Subscription Program include: Local Government 101/201, Effective Supervisory Practices Webinar Series, Budget Guide Webinar Series, Ethics 101 E-Course.
  • The Webinar Subscription Program may not be cancelled once you have attended more than one webinar.


  • Competitive Pay: Best Practices for Determining Pay Rates for Local Government Positions

    Contains 3 Component(s), Includes Credits Recorded On: 03/17/2020

    Learn how to ensure your community's compensation packages can compete with the private sector.

    Local governments often face an uphill battle when trying to attract and retain top-notch talent, as they must compete against both the private and nonprofit sectors to be the employer of choice. However, there are a number of tactics your jurisdiction can employ to recruit and maintain a high-caliber staff.

    Join human resources experts Carol Granfield, ICMA-CM and Sandy Stapczynski as they discuss various methods for municipal compensation and planning and review best practices for determining pay rates for individual positions.

    Audience: Local government managers, assistant managers and HR directors

    This webinar will cover:

    • How to weigh and compare total compensation packages
    • Various methods for municipal compensation analysis
    • How to address compression issues to improve staff retention
    • Salary data analytics utilizing public and private sector databases
    • The advantages of also using an internal equity tool (for pay equity purposes such as ranking and classification and grouping similar like positions on a pay and classification plan)

    ICMA Practice Areas: [12] Financial Management and Budgeting; [13] Human Resources Management and Workforce Engagement

    Carol M. Granfield, ICMA-CM

    Principal Consultant, Municipal Resources, Inc.

    Carol M. Granfield, ICMA-CM , is principal consultant for Municipal Resources, Inc. She has 38 years of public sector management experience and seven years private sector experience. Carol has served in town administrator/manager positions in New England and also as director of administration in Herndon, Virginia, and personnel director in Fairfax, Virginia.

    Carol’s expertise in human resources and labor relations includes the establishment of personnel policies, organizational studies, wage, classification and benefit studies and union negotiations.

    Carol is co-author of the newly released ICMA e-book, "Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals."

    Aleksandra (Sandy) Stapczynski

    Founder and President, Human Resources Services, Inc.

    Aleksandra (Sandy) Stapczynski, is founder and president of Human Resources Services, Inc. (HRS), a small woman-owned business located in the greater Boston area. HRS is a major provider of HR Consulting Services, particularly pay/classification/performance, to local governments in Massachusetts.

    With nearly 30 years of experience providing technical assistance to local governments in key areas of human resource management, she and her associates provide consultancy services to hundreds of New England cities, towns, school districts, counties, regional agencies, and state agencies. Sandy is co-author of the newly released ICMA e-book, Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals. She is a contributor to ICMA’s Human Resource Management in Local Government: An Essential Guide (1st, 2nd, 3rdEditions) and has also authored an ICMA IQ Management Report on Staffing and Utilization Studies.

    She has served as adjunct professor and guest speaker at colleges/universities in the Boston area. She holds a master’s degree in public administration from the Sawyer Business School, Suffolk University, Boston, and a bachelor’s degree in government from Suffolk University.

  • 5 Reasons Your Government Team Needs a Mobile Platform

    Contains 3 Component(s), Includes Credits Recorded On: 10/17/2018

    In this live webinar, the speakers will discuss the advantages of making the move to a mobile management system.

    Your team isn't confined to a desk all day, so why should your work and asset management solution be? Time is dwindling on paper documents, tedious spreadsheets and computer maintenance management systems (CMMS) that leave you tied to the office. You already use mobile technology daily every time you pick up your smartphone — why not make your maintenance management system that convenient and efficient as well?

    Join Sam Chapin, Applications Engineer at Dude Solutions, and two of your peers as they discuss making the move to mobile maintenance, including advantages such as: 

    • Increased productivity 
    • Accurate historical data 
    • Department credibility 
    • Reliable compliance and safety records 
    • Budget benefits 

    This webinar is complimentary thanks to the sponsorship of an ICMA Strategic Partner who will have access to registration information.

    Sam Chapin

    Applications Engineer Manager, Dude Solutions, Inc

    Sam Chapin has been an applications engineer with Dude Solutions for over three years, working with government organizations to help identify operational needs and solve them using technology - specializing in work and asset management and community development operations. She's NC Stormwater BMP Maintenance & Inspection certified and presents at industry events regularly.

  • Competitive Pay

    Contains 3 Component(s), Includes Credits Recorded On: 02/27/2019

    Learn how to ensure your community's compensation packages can compete with the private sector

    Local governments often face an uphill battle when trying to attract and retain top-notch talent, as they must compete against both the private and nonprofit sectors to be the employer of choice. However, there are a number of tactics your jurisdiction can employ to recruit and maintain a high-caliber staff.

    Join human resources experts Carol Granfield, ICMA-CM and Sandy Stapczynski as they discuss various methods for municipal compensation and planning and review best practices for determining pay rates for individual positions.

    Audience: Local government managers, assistant managers and HR directors

    This webinar will cover:

    • How to weigh and compare total compensation packages
    • Various methods for municipal compensation analysis
    • How to address compression issues to improve staff retention
    • Salary data analytics utilizing public and private sector databases
    • The advantages of also using an internal equity tool (for pay equity purposes such as ranking and classification and grouping similar like positions on a pay and classification plan)

    Carol M. Granfield, ICMA-CM

    Principal Consultant, Municipal Resources, Inc.

    Carol M. Granfield, ICMA-CM , is principal consultant for Municipal Resources, Inc. She has 38 years of public sector management experience and seven years private sector experience. Carol has served in town administrator/manager positions in New England and also as director of administration in Herndon, Virginia, and personnel director in Fairfax, Virginia.

    Carol’s expertise in human resources and labor relations includes the establishment of personnel policies, organizational studies, wage, classification and benefit studies and union negotiations.

    Carol is co-author of the newly released ICMA e-book, "Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals."

    Aleksandra (Sandy) Stapczynski

    Founder and President, Human Resources Services, Inc.

    Aleksandra (Sandy) Stapczynski, is founder and president of Human Resources Services, Inc. (HRS), a small woman-owned business located in the greater Boston area. HRS is a major provider of HR Consulting Services, particularly pay/classification/performance, to local governments in Massachusetts.

    With nearly 30 years of experience providing technical assistance to local governments in key areas of human resource management, she and her associates provide consultancy services to hundreds of New England cities, towns, school districts, counties, regional agencies, and state agencies. Sandy is co-author of the newly released ICMA e-book, Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals. She is a contributor to ICMA’s Human Resource Management in Local Government: An Essential Guide (1st, 2nd, 3rdEditions) and has also authored an ICMA IQ Management Report on Staffing and Utilization Studies.

    She has served as adjunct professor and guest speaker at colleges/universities in the Boston area. She holds a master’s degree in public administration from the Sawyer Business School, Suffolk University, Boston, and a bachelor’s degree in government from Suffolk University.

  • Animal Shelters: How to Reimagine and Rebrand

    Contains 3 Component(s), Includes Credits Recorded On: 01/23/2019

    Learn how to reinvent and rebrand your community's animal shelters

    How well do your animal shelters live up to community expectations? Learn how to transform your animal shelters from community hot buttons to sources of pride. In this webinar you will discuss common issues affecting community perception and best practices for reinventing and rebranding your animal sheltering services. 

    You and your staff will discuss: 


    - Problem issues such as breed restrictions, feral cat laws
    - Kill vs. no-kill policies and the impacts of both on perception
    - How to re-imagine your sheltering services 
    - How to engage your council and community to affect change
    - Best practices for marketing your sheltering services 

    Tawny Hammond

    National Director of Leadership Advancement

    The National Director for Leadership Advancement for Best Friends Animal Society, Tawny Hammond has more than 30 years of experience in the public service arena, creating and implementing programs and services for people and their pets, working effectively with appointed and elected officials, creating and leading teams focused on professional excellence and lifesaving best practices.

    Tawny currently leads Best Friends’ leadership advancement initiatives with a focus on strengthening existing leader’s skill sets for the goal of ending the killing of shelter pets in their communities. An additional focus will be developing programs to assist seasoned leadership from other fields and disciplines interested in making the transition into animal welfare and services leadership.

    For the majority of Tawny’s career, she has facilitated leadership programs for professionals and community organizations, as well as focusing on the building of dynamic teams, professional development and succession planning.

    Tawny has a proven track record of success, serving for more than 25 years in municipal government in Fairfax County, Virginia. She brought the Fairfax County Animal Shelter to a 90 percent live release rate in less than two years by removing breed restrictions, growing a robust volunteer program, establishing a cutting-edge foster program for the dogs losing their lives, strengthening community cat programs and establishing the animal shelter as a community center for residents of Fairfax.

    Tawny is also the former chief of animal services for the city of Austin, Texas. Under Tawny’s leadership, Austin and Travis County, Texas, reached a new milestone in 2017, achieving live outcomes for 98 percent of the more than 17,000 animals who came through the doors.

    Tawny is devoted to ending the killing of pets in shelters and believes that how we treat pets and their people is connected to social justice, community wellness and our compassion as a society.

  • How to Create a Succession Planning and Talent Management Process

    Contains 3 Component(s), Includes Credits Recorded On: 02/20/2019

    This webinar will cover the nuts and bolts of succession/talent management planning.

    We have all heard the presentations touting the virtues of creating a succession planning and/or talent management planning process, but how do you actually do it? Join the Mejorando Group’s Patrick Ibarra, former city manager and one of the nation’s leading experts on designing and implementing these processes for local governments, who will walk you through a step-by-step process for creating a planning process for your organization regardless of its size.

    In this webinar, Patrick will share:

    • How to identify mission-critical positions (and there are more of them than you think)
    • How to develop a process for spotting rock stars (and identifying those who just need some polishing)
    • The steps and mechanics of the succession planning and talent management processes
    • Practical measures to know if it’s working and proven ways to improve it

    Patrick Ibarra

    Co-founder; Mejorando Group

    Patrick Ibarra is an architect of innovation and entrepreneur of ideas, who seeks to challenge the status quo thinking of the “we’ve always done it that way” approach. With experience as a city manager and human resource director, Patrick is co-founder and partner of the Mejorando Group, an organizational effectiveness consulting firm that brings fresh thinking, innovation, and new ideas to help governments succeed in the 21st century.  Mejorando is a Spanish word meaning “getting better all the time” and it reflects Patrick and his firm’s approach as they advise top organizations and high achievers, helping them clarify their direction, focus their efforts and execute to reach the right results faster. The Mejorando Group’s clients include a variety of public sector organizations throughout the nation.

  • Police Officer Recruitment Strategies

    Contains 3 Component(s), Includes Credits Recorded On: 11/29/2018

    Discuss how to recruit top-notch candidates for the police force.

    Recruiting police officers can sometimes seem as simple as posting the job ad and waiting for the stream of applications to arrive.  But in a period of low unemployment, the commitment to a career in public service may not be as strong an attraction as it once was.  To help jurisdictions see both what recruitment strategies are most effective and whether those strategies are bringing in those with the desired skills and experience, ICMA conducted a study of 28 jurisdictions around the country, with local government management, police chiefs, police officers, human resources professionals, and community members each sharing their perspectives.  Resulting data touches on a model officer’ s educational background, preferred skills, priorities, training, and evaluation, along with perceptions of recruit quality and extent and effectiveness of community engagement. 

    ICMA staff will present the study’s findings as part of a webinar on Thursday, November 29, at 1:00-2:30pm EST.  Also participating in the discussion will be representatives from the Vera Institute of Justice and the Center for Public Safety Management.


    Gerald Young

    Senior Research Associate, ICMA

    Gerald Young is a Senior Research Associate with the Center for State and Local Government Excellence and the ICMA Research and Policy Team. He joined ICMA staff in 1998, and since that time has worked on performance management, as well as research into state and local government pensions, health care, employment and compensation, smart communities, and leadership practices. He also served for eight years in local government with the cities of Loma Linda and Chula Vista, California. He earned an MPA from the University of Kansas, and bachelor’s degrees in Mathematics/Computer Science and Political Science from Loyola University Chicago, and is the author of ICMA’s e-book “Getting Started: A Performance Measurement Handbook”

    Leonard Matarese

    Director of Research and Project Development, Center for Public Safety Management

    Leonard Matarese is the Managing Partner of the Center for Public Safety Management, the exclusive provider of public safety technical assistance to ICMA. Leonard has 50 years of experience as a law enforcement officer, police chief, public safety director, city manager and major city human resources commissioner. He has conducted or managed over 350 studies of public safety agencies with particular attention to matching staffing issues with calls for service workload.

    Rebecca Neusteter

    Policing Program Director, Vera Institute of Justice

    Mawia Khogali

    Research Associate, Vera Institute of Justice

  • Parks and Rec: How to Optimize Revenues and Benefits

    Contains 3 Component(s), Includes Credits Recorded On: 12/13/2018

    This webinar will help you optimize the returns of your parks and recreation assets.

    Parks and recreation assets produce significant economic, social, and community benefits. Understanding these benefits – including parks’ impact on property values, health care costs, crime rate, and community engagement – is the first step in evaluating the value of your parks and recreation assets.  The second step is to understand where you have opportunities to optimize your assets utilizing creative financing, program development, new facilities development, and cost containment strategies to improve parks and recreation revenue results. 

    This session will first provide insights into the various economic benefits of parks and then move into a module focused on evaluating current state, improving financial performance, and applying proven strategies for optimizing the impact of parks and recreation facilities.  

    Dev Pathik

    CEO, Sports Facilities Advisory

    Dev founded SFA in 2003 and is widely regarded as an industry thought-leader who has contributed to the well-being of communities around the world. Dev is a passionate social entrepreneur and innovator who has dedicated more than 25 years to the development of numerous businesses that empower and develop communities. He’s led numerous efforts to expand the youth and amateur sports in suburban, urban, and rural environments.

    Dev’s passion for developing teams and for engaging kids and communities in sport led him to develop the Sports Facilities Advisory. His leadership has produced facilities that integrate traditional sports with special events, adventure sports, education, leadership-development, and amusement to turn early concepts into financeable and sustainable facilities that make a difference in communities. Dev is a sought after public speaker, leadership mentor, and advisor to public and private owners.

    Under his leadership, SFA has become respected as the industry leader in strategy, program planning, and project finance; a position achieved through global brand presence and measurable impacts for communities. Dev’s expertise and thought leadership have been sought out by The Wall Street Journal, Forbes, Market-Watch, CNBC, NBC, The Aspen Institute Sports & Society, The National Association of Sports Commissions, The National Recreation and Parks Association, The Sports Business Journal, Sports Travel Magazine and many others.

    For more than 20 years, Dev has owned, operated, and advised a wide range of sport, adventure, education, and special events venues. Prior to the launch of SFA in 2003, Dev served as an Outward Bound Instructor, a Wilderness guide, and he founded and sold an International Eco-Tourism Company, a ten-acre corporate team development center, two specialized business-development firms, and he served as an active investor in a-number of other sport and recreation focused businesses. Dev has served on numerous Boards of Directors and has led executive team development efforts for large corporations in the sports and entertainment industries. Dev is a dedicated father and husband.

    Jason Clement

    Founder and CEO, SFM

    Jason has lead SFA and SFM's development as globally recognized leaders focusing on transforming the health and economic vitality of the youth and amateur sports marketplace. Jason provides strategy and execution while overseeing the organizational development with emphasis on the core values within the SFA|SFM culture. Jason transitioned from sports facility architecture and corporate real estate asset management prior to joining SFA as a partner in 2005. He conceptualized and led the launch of SFM overseeing the development of the organization and management systems. He is also an experienced advisor having provided strategy, financial, and operational expertise to new and existing venues throughout the U.S., the Caribbean, Europe, Middle East, Canada, Asia, Africa and Central America. Jason was recognized by the Tampa Bay Business Journal as its 2012 40-under-40 "Hall of Fame” honoree for business accomplishments & community involvement.

    Felicia Donnelly

    Felicia Donnelly serves as assistant city manager and economic development director for the city of Oldsmar. Her extensive background includes park land development, recreational program growth, procurement of grants, urban planning and community engagement.

    Most recently, she served as Oldsmar’s director of leisure services; during which time she oversaw the opening of the Oldsmar Disc Golf Course, renovations of the Oldsmar Sports Complex and welcomed Major League Soccer’s New York Red Bulls training to new fields in Oldsmar. USA BMX Gator Nationals and the new Sunshine State BMX Association Cup Series proved to be seamless events under her supervision. Felicia earned her master’s degree in Urban and Regional Planning from the University of New Orleans. She is an alumnus with Leadership Pinellas, a graduate of the National Recreation and Parks Association Director’s School and is currently president elect for the Florida Recreation and Parks Association.

  • Asking Fire Chiefs the Right Questions: How to Make Data-Driven Decisions

    Contains 3 Component(s), Includes Credits Recorded On: 10/11/2018

    In this live webinar, Leonard Matarese will share new information that will help address the tough issues that local governments face with regard to fire and EMS services.

    Here are a few: How does your department compare with others whose workloads are about 80 to 85 percent EMS and 5 to 10 percent fire? What differences can a workload and operation analysis make on how you pay for fire and EMS?

    Back by popular demand, Leonard Matarese will share new information that will help you address the tough issues that local governments face with regard to fire and EMS services. Matarese is a nationally recognized public safety expert with a unique combination of experience as a city manager and public safety professional.

    You will discuss:

    • Real workloads how to know if staff is allocated correctly 
    • How to determine the number of firefighters and amount of equipment that is really necessary
    • Low firefighter utilization and how to deal with it
    • Goal-setting, performance management, and strategies for continuous improvement

    Leonard Matarese

    Director of Research and Project Development, Center for Public Safety Management

    Leonard Matarese is the Managing Partner of the Center for Public Safety Management, the exclusive provider of public safety technical assistance to ICMA. Leonard has 50 years of experience as a law enforcement officer, police chief, public safety director, city manager and major city human resources commissioner. He has conducted or managed over 350 studies of public safety agencies with particular attention to matching staffing issues with calls for service workload.

  • 10 Ways to a Sound Council-Manager Relationship

    Contains 3 Component(s), Includes Credits Recorded On: 10/04/2018

    This live webinar will go over the best practices for refining the Council-Manager relationship.

    In successful communities, the relationship between the council and the manager is founded on respect and trust. A community gets into trouble when that relationship breaks down – and energy gets wasted on trying to avoid landmines or (sadly) trying to create them for the other party.

    In this webinar, George Cuff, local government consultant and four-time mayor of Spruce Grove, Alberta, explores both sides of the relationship. He will explain why the council-city manager relationship is so important and discuss 10 best practices for developing and maintaining solid council-manager relationships. 

    You and your staff will discuss: 

    • Executive leadership, its challenges and pitfalls
    • Roles and expectations of the council, mayor and CAO
    • Importance of “Tone at the Top,” 
    • Signals that the relationship is on the rocks
    • Survival strategies
    • Assessing the results of a healthy relationship

    George B. Cuff, FCMC

    ICMA Presenter

    George Cuff began management consulting in 1979 and established his own firm in 1984. His work focuses on the art of governance and the elements that help organizations become more effective.

    His firm of experienced professionals has conducted approximately 500 corporate governance reviews and George has personally conducted another 500 seminars for various public sector organizations. George has published over 300 articles as well as five books on local government and governance.

    George served four terms as mayor of the city of Spruce Grove, Alberta, having been first elected in 1977. In addition to having chaired numerous boards and committees, George is also a past president of the Alberta Urban Municipalities Association (1982-83) and the Federation of Canadian Municipalities (1988-89). George was also recognized as one of Alberta’s leading citizens by being awarded the Centennial Medal in 2005. He was honored by his profession in 2007 when he was awarded the designation (FCMC) as a Fellow of the Canadian Management Consultants Association. George was also awarded the Queen’s Diamond Jubilee Medal.

  • Five Generations in the Workforce

    Contains 3 Component(s), Includes Credits Recorded On: 09/13/2018

    In this live webinar, the speaker will discuss various components that exist in a multi-generational work environment and the best practices for success within your organization.

    We are now working with five generations – from Traditionalists to Gen Z! Learn the differences and similarities.  Strategy on how to motivate, train and retain different generations at the same time and work as a cohesive team. The public sector now enjoys a different type of workforce.  What changes can or should be made in order to take advantage of this new environment. Learn and explore some tips and strategies and how to blend these groups into an exciting new model.

    Topics in this webinar include:

    • Utilizing reciprocal mentoring
    • Flexible multi-use spaces
    • Expanding communication strategies
    • Considering life paths
    • Individualize skills plans
    • Moving beyond labels and utilize talent
    • Flexible work schedules
    • How social media fits all generations

    Carol M. Granfield, ICMA-CM

    Principal Consultant, Municipal Resources, Inc.

    Carol M. Granfield, ICMA-CM , is principal consultant for Municipal Resources, Inc. She has 38 years of public sector management experience and seven years private sector experience. Carol has served in town administrator/manager positions in New England and also as director of administration in Herndon, Virginia, and personnel director in Fairfax, Virginia.

    Carol’s expertise in human resources and labor relations includes the establishment of personnel policies, organizational studies, wage, classification and benefit studies and union negotiations.

    Carol is co-author of the newly released ICMA e-book, "Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals."