Annual Webinar Subscription

Take advantage of your membership benefits. ICMA offers an annual subscription to its Live Webinar Program.

Members can maximize their membership benefits and training budget all while staying on top of emerging trends and issues facing local government. With our NEW Webinar Subscription Program, you and your staff can now have year-round access to subject matter experts and industry-leading education delivered right to your desk or conference room.

Start Learning More Throughout the Year. The Webinar Subscription Program gives members access to more than two dozen 90-minute webinars a year and addresses key areas such as budgeting, public safety, citizen engagement, human resources, and council-manager relations. Our webinars have long been used by jurisdictions to stay on top of trends in the profession and master new skills. Many members even create learning events around webinars -- hosting their teams in a conference room for viewing and discussion.

What's Included in the Subscription

  • There over 20 webinars each year, typically about two every month.
  • Each webinar is 90 minutes long with the ability for viewers to submit questions to presenters via chat.
  • Access to on-demand recordings for 90 days following each live webinar.
  • Webinars include shareable and printable presentations.
  • Annual subscribers have regular opportunities to give feedback, and provide input on upcoming topics and educational webinars. This is your opportunity to have your voice heard!

How the Program Works

Members may purchase an annual subscription for $695. This gives access to all of the regular webinars that ICMA produces in a year — over 20 events for a value of about $3,000 or more. (These webinars are listed at the member rate of $149 each, so if you or your staff only watch 5 webinars per year you are saving money.)

Webinar Subscription Program Policies

  • Subscription is valid for one (1) year from date of purchase.
  • Subscription is for members only.
  • You may attend any ICMA University regular webinar scheduled during your subscription period, and included in your subscription.
  • On-demand access to any webinars in the subscription will terminate at 90 days or at the expiration date of your subscription, whichever comes first. 
  • Webinars excluded from the Webinar Subscription Program include: Local Government 101/201, Effective Supervisory Practices Webinar Series, Budget Guide Webinar Series, Ethics 101 E-Course.
  • The Webinar Subscription Program may not be cancelled once you have attended more than one webinar.


  • Council-Manager Relations

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 03/03/2021 at 1:00 PM (EST)

    Join a panel of ICMA members as they discuss the lessons they've learned while working with elected officials.

    As many seasoned managers will tell you, a positive council-manager relationship is one of the most critical elements of a well-functioning local government. While building and maintaining such a relationship can be a challenging task fraught with potential pitfalls, putting in the hard work will benefit both the manager and the council, as well as the community as a whole. 

    In this webinar, you'll join a panel of CAOs from jurisdictions of various sizes across the U.S. and Canada who will share their experiences working with their respective councils. Featured speakers will include:

    • Marc Landry, City Manager of Moncton, NB, Canada and former ICMA Executive Board member
    • Christina Turner, City Manager of Morgan Hill, CA
    • Brandy Reitter, Town Manager of Eagle, CO

    Moderating the discussion will be Kevin Duggan, ICMA's former West Coast Regional Director who quite literally wrote the book on council-manager relations. Whether you're trying to improve your own relationship with elected officials or simply want to gain insight into effective strategies for doing so, you won't want to miss this webinar!

    ICMA Practice Areas: [5] Personal Resiliency and Development; [6] Strategic Leadership; [8] Policy Facilitation and Implementation

    Marc Landry

    City Manager, Moncton, New Brunswick, Canada

    Since April 2017, Marc Landry has held the position of City Manager of Moncton, the largest city in the province of New Brunswick and the seventh-fastest growing municipality in the country. Alongside a dedicated group of team members, he is committed to working toward realizing Moncton’s vision: to be a city that inspires. From 2008-2017, Marc was the Chief Administrative Officer (CAO) of the City of Beaumont, Alberta, located in the Edmonton Metropolitan Region. Prior to that, he was the CAO of Bouctouche, New Brunswick, where he worked for 5.5 years. At that time, he was recognized as the youngest person to occupy a CAO position in Canada.

    Marc holds an MBA from the University of Moncton. He successfully completed the Seniors Executive Institute program at the University of Virginia, the Harvard Kennedy School Senior Executives in State and Local Government program, and the International City Managers (ICMA) Leadership Program. He also served on the ICMA Executive Board of Directors as one of the International Vice-Presidents and was President of the Canadian Association of Municipal Administrators (CAMA), representing city administrators from across the country.

    Marc has been involved in extensive international work. He assisted communities in Louisiana following hurricanes Katrina and Rita, and worked with city managers in South Africa, Mozambique and Swaziland. During his time in Beaumont, his organization received a Federation of Canadian Municipalities (FCM) Award of Excellence for its outstanding international work. Marc continues to be involved on a number of projects and initiatives at the regional, provincial, national and international levels. 

    Christina Turner

    City Manager, Morgan Hill, CA

    Christina is a Certified Public Accountant (CPA) and has a Bachelor of Science in Commerce degree in Accounting from Santa Clara University.  Prior to becoming City Manager, Christina oversaw Finance and Budget, Human Resources, Information Services, and Council Services for Morgan Hill and served as the Finance Director and Treasurer for the City of Gilroy.  She is the Past President of the League’s Fiscal Officers Department and was a member of the League’s Revenue and Taxation Policy Committee. Christina is the Past Chair of the Santa Clara County/Cities Managers’ Association and a member of the Santa Clara County Emergency Operational Area Council. 

    Kevin Duggan

    Senior Advisor, ICMA

    Kevin C. Duggan is ICMA's former West Coast Regional Director and now serves as a Senior Advisor for ICMA's West Coast region. He has 40 years of municipal government experience including 27 years as the city manager of Mountain View and Campbell, California. He is a credentialed city manager and has served as president of both Cal-ICMA and the City Manager's Division of the League of California Cities. He has participated in executive development programs at the University of Virginia and the University of California, Berkeley. He also participated in a ICMA international exchange with Limerick County, Ireland. In 2013 he received the National Pubic Service Award from the American Society for Public Administration and the National Academy of Public Administration.

  • Asking Fire Chiefs the Right Questions: How to Make Data-Driven Decisions

    Contains 3 Component(s), Includes Credits Recorded On: 10/11/2018

    In this live webinar, Leonard Matarese will share new information that will help address the tough issues that local governments face with regard to fire and EMS services.

    Here are a few: How does your department compare with others whose workloads are about 80 to 85 percent EMS and 5 to 10 percent fire? What differences can a workload and operation analysis make on how you pay for fire and EMS?

    Back by popular demand, Leonard Matarese will share new information that will help you address the tough issues that local governments face with regard to fire and EMS services. Matarese is a nationally recognized public safety expert with a unique combination of experience as a city manager and public safety professional.

    You will discuss:

    • Real workloads how to know if staff is allocated correctly 
    • How to determine the number of firefighters and amount of equipment that is really necessary
    • Low firefighter utilization and how to deal with it
    • Goal-setting, performance management, and strategies for continuous improvement

    Leonard Matarese

    Director of Research and Project Development, Center for Public Safety Management

    Leonard Matarese is the Managing Partner of the Center for Public Safety Management, the exclusive provider of public safety technical assistance to ICMA. Leonard has 50 years of experience as a law enforcement officer, police chief, public safety director, city manager and major city human resources commissioner. He has conducted or managed over 350 studies of public safety agencies with particular attention to matching staffing issues with calls for service workload.

  • Preparing Your Municipality for the 2020 Census

    Contains 3 Component(s), Includes Credits Recorded On: 04/09/2019

    Make sure your local government is prepared for the 2020 Census

    Local governments will play a critical role in the rapidly approaching 2020 Census, which will determine numbers of congressional representatives, shape legislative districts, and drive the distribution of billions of dollars in federal funds. However, ongoing litigation surrounding changes to the questionnaire has contributed to uncertainty about the process.

    In this webinar, you'll join Erika Becker-Medina from the Census Bureau itself as she gives you the information you need to clear up any confusion and prepare your municipality for 2020. You will discuss:

    • Census operations and timeline
    • What local governments can expect to see over the next year
    • How to increase the accuracy of the count in your jurisdiction
    • The various programs offered by the Census Bureau that can aid your community’s data collection

    Erika Becker-Medina

    Chief, Decennial Communications Coordination Office, U.S. Census Bureau

    Erika Becker-Medina is chief of the Decennial Communications Coordination Office at the U.S. Census Bureau, where she oversees multiple communication efforts for the Associate Director for Decennial Census Programs.

    Erika began her career at the Census Bureau in 2003, where she was a survey statistician analyzing retail and restaurant data for the monthly retail indicators. She then moved on to oversee the outreach efforts of the Economic Census, the Census of Governments, and a host of annual and quarterly intercensal data products about the U.S. economy. She also managed multiple surveys covering state and local government data, specializing primarily in public pensions.

    Erika received her bachelor's degree in economics from the University of Maryland. She also received a master's certificate in project management from George Washington University.

  • Engagement Strategies for Hard-to-Reach Residents

    Contains 3 Component(s), Includes Credits Recorded On: 04/03/2019

    Learn how to bring equity and inclusion to your community outreach

    Community surveys are a great way to inform policy decisions that will impact all residents, so it's important for your data to accurately reflect your jurisdiction's population. However, traditional engagement strategies often fail to include populations such as low-income residents and underrepresented racial and ethnic minorities. As these groups are often the most in need of local government services, it's crucial that their voices are heard in the survey results.

    Join Michelle Kobayashi from National Research Center, Inc. (NRC) as she discusses strategies for connecting with hard-to-reach residents, and learn how to make your community survey more inclusive. This webinar will cover:

    • Strategies for increasing survey response rates
    • Alternative methods for collecting information from hard-to-reach residents
    • How to leverage partnerships to connect with underrepresented groups
    • Survey methods and analysis techniques that account for demographic differences

    Michelle Kobayashi

    Vice President, National Research Center, Inc.

    Michelle Kobayashi has helped local governments maximize public opinion for more than twenty years. She is a thought-leader in the field of survey research and evaluation, and has written numerous books and articles on the subject. As a resident survey expert, she travels the country to speak professionally and lead workshops about resident surveys, local government employee surveys, strategic planning and more.

  • Asking Police Chiefs the Right Questions to Make the Right, Data-Driven Decisions

    Contains 3 Component(s), Includes Credits Recorded On: 03/20/2019

    In this webinar, Leonard Matarese debunks some common myths about staffing police departments.

    Back by popular demand, Leonard Matarese returns with a police-only presentation to help you make informed policy decisions by knowing what to ask of your police departments.

    How many police officers do you really need? How well is your police department performing? Are "officers per 1,000" and "number of calls" really meaningful measures? Matarese will tackle these questions and provide data that will help you rethink the workforce allocation of your police department.

    The audience: Local government managers

    You and your staff will learn how to:

    • Understand the difference between “calls for service” and “workload”
    • Quantify actual workloads in police departments by seasonal and weekday variables and identify whether personnel are allocated correctly   
    • Get the metrics you need from police departments (such as the percentage of police officers' non-committed time) to make staffing decisions
    • Learn alternative strategies for handling calls for service
    • Establish goals and priorities and know what you need to analyze
    • Set measurable goals, identify performance problems, and apply strategies to follow the path of continuous improvement

    Leonard Matarese

    Director of Research and Project Development, Center for Public Safety Management

    Leonard Matarese is the Managing Partner of the Center for Public Safety Management, the exclusive provider of public safety technical assistance to ICMA. Leonard has 50 years of experience as a law enforcement officer, police chief, public safety director, city manager and major city human resources commissioner. He has conducted or managed over 350 studies of public safety agencies with particular attention to matching staffing issues with calls for service workload.

  • Council-Manager Relations

    Contains 3 Component(s), Includes Credits Recorded On: 03/13/2019

    Learn how to build and maintain a positive relationship with your council

    A strong council-manager relationship is an important component for an efficient local government, as conflict with elected officials can muddle policy direction, hamper innovation, and hinder service delivery, among other consequences. While these effects can hurt staff performance and reduce public confidence in your organization, there are a number of steps your government can take to avoid these pitfalls and establish a bond of mutual respect and understanding.

    Join ICMA Regional Directors Kevin Duggan and Cheryl Hilvert as they give you the tools you need to build and maintain a positive relationship with your council. You will learn:

    • How to communicate clearly and effectively with elected officials
    • Approaches to dealing with councilmembers wanting to become involved in matters within the manager's purview
    • Strategies for handling disputes with council members
    • How to effectively plan and conduct orientations, meetings, and retreats 

    Kevin Duggan

    Senior Advisor, ICMA

    Kevin C. Duggan is ICMA's former West Coast Regional Director and now serves as a Senior Advisor for ICMA's West Coast region. He has 40 years of municipal government experience including 27 years as the city manager of Mountain View and Campbell, California. He is a credentialed city manager and has served as president of both Cal-ICMA and the City Manager's Division of the League of California Cities. He has participated in executive development programs at the University of Virginia and the University of California, Berkeley. He also participated in a ICMA international exchange with Limerick County, Ireland. In 2013 he received the National Pubic Service Award from the American Society for Public Administration and the National Academy of Public Administration.

    Cheryl Hilvert

    Midwest Regional Director, ICMA

    Cheryl Hilvert serves as Midwest Regional Director for ICMA, providing support for the ICMA organization and the Midwest states of Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Ohio and Wisconsin and has more than 31 years of experience as a local government manager. She holds Bachelor and Master of Public Administration degrees from Eastern Kentucky University and is a graduate of the Senior Executive Institute at the University of Virginia and the Economic Development Institute at the University of Oklahoma. She is also designated as a credentialed manager by ICMA.   

    Cheryl has served as Midwest Regional Vice President for ICMA and as a board member and chair of the Alliance for Innovation, Ohio City/County Management Association, Senior Executive Institute Advisory Committee, Cincinnati Area Local Government Management Association, and the Cincinnati Chapter of ASPA. She was named as Public Administrator of the Year by the Greater Cincinnati Chapter of ASPA and was the recipient of the ICMA Program Excellence Award for Strategic Leadership and Governance.  

     

  • Improving Your Community's Development Review Process

    Contains 3 Component(s), Includes Credits Recorded On: 04/18/2019

    Find out how to streamline your municipality's development review processes

    When working with developers, most local governments have a review process in place to ensure compliance with zoning regulations and other laws governing construction projects. These processes are often difficult to navigate and burdened by an excessive amount of paperwork, among other issues that can hamper economic development and drive developers away from your community. However, there are a number of steps your jurisdiction can take to simplify and streamline these procedures, making them more painless for all parties involved.

    Join Jim Nichols, ICMA-CM as he reviews best practices for improving your local government's development review processes. You will discuss:

    • How to identify inefficiencies in your current procedures
    • Strategies for improving lines of communication between departments involved in the review process
    • How to improve customer service at each point in the process
    • The international perspective: practices being employed in the Philippines that may benefit your community


    Jim Nichols, ICMA-CM

    Program Manager, Jacobs; former public works director and deputy city manager

    Jim Nichols has had an extensive career in local government executive management around the US, having served over 17 years as Assistant/Deputy City Manager amongst other executive roles for communities around Texas, Arizona and Nevada. Over the course of his career, Jim has been responsible for the refinement and improvement of development review processes (DRP’s) in multiple communities. Most recently, Jim served on a pro-bono assignment in the Philippines for ICMA where he was charged with creating a training program for cities around the Philippines to improve their local permitting processes, as per a directive from President Duterte.


    Jim holds a Master of Science degree in Engineering from the University of Connecticut and is a licensed Professional Engineer in Arizona, Nevada and Washington. He also is a Credentialed Manager through ICMA and has published 2 books through the American Public Works Association.

  • Competitive Pay

    Contains 3 Component(s), Includes Credits Recorded On: 02/27/2019

    Learn how to ensure your community's compensation packages can compete with the private sector

    Local governments often face an uphill battle when trying to attract and retain top-notch talent, as they must compete against both the private and nonprofit sectors to be the employer of choice. However, there are a number of tactics your jurisdiction can employ to recruit and maintain a high-caliber staff.

    Join human resources experts Carol Granfield, ICMA-CM and Sandy Stapczynski as they discuss various methods for municipal compensation and planning and review best practices for determining pay rates for individual positions.

    Audience: Local government managers, assistant managers and HR directors

    This webinar will cover:

    • How to weigh and compare total compensation packages
    • Various methods for municipal compensation analysis
    • How to address compression issues to improve staff retention
    • Salary data analytics utilizing public and private sector databases
    • The advantages of also using an internal equity tool (for pay equity purposes such as ranking and classification and grouping similar like positions on a pay and classification plan)

    Carol M. Granfield, ICMA-CM

    Senior Management Consultant, Municipal Resources, Inc.

    Carol M. Granfield, ICMA-CM, is senior management consultant, Director of Human Resources Services for Municipal Resources, Inc. She has 38 years of public sector management experience and seven years private sector experience. Carol has served in town and county manager positions in New England and also as director of administration in Herndon, Virginia, and as personnel director in Fairfax, Virginia.

    Carol’s expertise in human resources and labor relations includes the establishment of personnel policies, organizational and staffing studies, wage, classification and benefit studies, human resource audits, and union negotiations. She serves on the NH Public Employee Labor Relations Board and teaches Public Administration and Adjunct Professor teaching Human Resources at Granite State College of the University of NH. She is also the co-author of the ICMA e-book "Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals."

    Aleksandra (Sandy) Stapczynski

    Founder and President, Human Resources Services, Inc.

    Aleksandra (Sandy) Stapczynski, is founder and president of Human Resources Services, Inc. (HRS), a small woman-owned business located in the greater Boston area. HRS is a major provider of HR Consulting Services, particularly pay/classification/performance, to local governments in Massachusetts.

    With nearly 30 years of experience providing technical assistance to local governments in key areas of human resource management, she and her associates provide consultancy services to hundreds of New England cities, towns, school districts, counties, regional agencies, and state agencies. Sandy is co-author of the newly released ICMA e-book, Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals. She is a contributor to ICMA’s Human Resource Management in Local Government: An Essential Guide (1st, 2nd, 3rdEditions) and has also authored an ICMA IQ Management Report on Staffing and Utilization Studies.

    She has served as adjunct professor and guest speaker at colleges/universities in the Boston area. She holds a master’s degree in public administration from the Sawyer Business School, Suffolk University, Boston, and a bachelor’s degree in government from Suffolk University.

  • Animal Shelters: How to Reimagine and Rebrand

    Contains 3 Component(s), Includes Credits Recorded On: 01/23/2019

    Learn how to reinvent and rebrand your community's animal shelters

    How well do your animal shelters live up to community expectations? Learn how to transform your animal shelters from community hot buttons to sources of pride. In this webinar you will discuss common issues affecting community perception and best practices for reinventing and rebranding your animal sheltering services. 

    You and your staff will discuss: 


    - Problem issues such as breed restrictions, feral cat laws
    - Kill vs. no-kill policies and the impacts of both on perception
    - How to re-imagine your sheltering services 
    - How to engage your council and community to affect change
    - Best practices for marketing your sheltering services 

    Tawny Hammond

    National Director of Leadership Advancement

    The National Director for Leadership Advancement for Best Friends Animal Society, Tawny Hammond has more than 30 years of experience in the public service arena, creating and implementing programs and services for people and their pets, working effectively with appointed and elected officials, creating and leading teams focused on professional excellence and lifesaving best practices.

    Tawny currently leads Best Friends’ leadership advancement initiatives with a focus on strengthening existing leader’s skill sets for the goal of ending the killing of shelter pets in their communities. An additional focus will be developing programs to assist seasoned leadership from other fields and disciplines interested in making the transition into animal welfare and services leadership.

    For the majority of Tawny’s career, she has facilitated leadership programs for professionals and community organizations, as well as focusing on the building of dynamic teams, professional development and succession planning.

    Tawny has a proven track record of success, serving for more than 25 years in municipal government in Fairfax County, Virginia. She brought the Fairfax County Animal Shelter to a 90 percent live release rate in less than two years by removing breed restrictions, growing a robust volunteer program, establishing a cutting-edge foster program for the dogs losing their lives, strengthening community cat programs and establishing the animal shelter as a community center for residents of Fairfax.

    Tawny is also the former chief of animal services for the city of Austin, Texas. Under Tawny’s leadership, Austin and Travis County, Texas, reached a new milestone in 2017, achieving live outcomes for 98 percent of the more than 17,000 animals who came through the doors.

    Tawny is devoted to ending the killing of pets in shelters and believes that how we treat pets and their people is connected to social justice, community wellness and our compassion as a society.

  • How to Create a Succession Planning and Talent Management Process

    Contains 3 Component(s), Includes Credits Recorded On: 02/20/2019

    This webinar will cover the nuts and bolts of succession/talent management planning.

    We have all heard the presentations touting the virtues of creating a succession planning and/or talent management planning process, but how do you actually do it? Join the Mejorando Group’s Patrick Ibarra, former city manager and one of the nation’s leading experts on designing and implementing these processes for local governments, who will walk you through a step-by-step process for creating a planning process for your organization regardless of its size.

    In this webinar, Patrick will share:

    • How to identify mission-critical positions (and there are more of them than you think)
    • How to develop a process for spotting rock stars (and identifying those who just need some polishing)
    • The steps and mechanics of the succession planning and talent management processes
    • Practical measures to know if it’s working and proven ways to improve it

    Patrick Ibarra

    Co-founder; Mejorando Group

    Patrick Ibarra is an architect of innovation and entrepreneur of ideas, who seeks to challenge the status quo thinking of the “we’ve always done it that way” approach. With experience as a city manager and human resource director, Patrick is co-founder and partner of the Mejorando Group, an organizational effectiveness consulting firm that brings fresh thinking, innovation, and new ideas to help governments succeed in the 21st century.  Mejorando is a Spanish word meaning “getting better all the time” and it reflects Patrick and his firm’s approach as they advise top organizations and high achievers, helping them clarify their direction, focus their efforts and execute to reach the right results faster. The Mejorando Group’s clients include a variety of public sector organizations throughout the nation.