Annual Webinar Subscription

Take advantage of your membership benefits. ICMA offers an annual subscription to its Live Webinar Program.

Members can maximize their membership benefits and training budget all while staying on top of emerging trends and issues facing local government. With our NEW Webinar Subscription Program, you and your staff can now have year-round access to subject matter experts and industry-leading education delivered right to your desk or conference room.

Start Learning More Throughout the Year. The Webinar Subscription Program gives members access to more than two dozen 90-minute webinars a year and addresses key areas such as budgeting, public safety, citizen engagement, human resources, and council-manager relations. Our webinars have long been used by jurisdictions to stay on top of trends in the profession and master new skills. Many members even create learning events around webinars -- hosting their teams in a conference room for viewing and discussion.

What's Included in the Subscription

  • There over 20 webinars each year, typically about two every month.
  • Each webinar is 90 minutes long with the ability for viewers to submit questions to presenters via chat.
  • Access to on-demand recordings for 90 days following each live webinar.
  • Webinars include shareable and printable presentations.
  • Annual subscribers have regular opportunities to give feedback, and provide input on upcoming topics and educational webinars. This is your opportunity to have your voice heard!

How the Program Works

Members may purchase an annual subscription for $695. This gives access to all of the regular webinars that ICMA produces in a year — over 20 events for a value of about $3,000 or more. (These webinars are listed at the member rate of $149 each, so if you or your staff only watch 5 webinars per year you are saving money.)

Webinar Subscription Program Policies

  • Subscription is valid for one (1) year from date of purchase.
  • Subscription is for members only.
  • You may attend any ICMA University regular webinar scheduled during your subscription period, and included in your subscription.
  • On-demand access to any webinars in the subscription will terminate at 90 days or at the expiration date of your subscription, whichever comes first. 
  • Webinars excluded from the Webinar Subscription Program include: Local Government 101/201, Effective Supervisory Practices Webinar Series, Budget Guide Webinar Series, Ethics 101 E-Course.
  • The Webinar Subscription Program may not be cancelled once you have attended more than one webinar.


  • Small Towns, Big Charm: Revitalizing Your Downtown with Small-Scale Manufacturing

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/09/2021 at 1:00 PM (EST)

    In this webinar, you'll learn how small-scale manufacturing can contribute to your community's economic development efforts.

    Too many small towns and cities think economic development is all about recruitment or chasing the next "it" business sector. But the reality is that every community has an amazing economic engine sitting right under their nose: small-scale manufacturing. These businesses employee anywhere from 1 to 50 employees that make products, sell in person and online, and can help your local economy become more disaster-proof.

    Join Ilana Preuss, author of Recast Your City, for a discussion about how we can flip the model on economic development in a better way that highlights the charm of our small towns, and invests in our people and places. This webinar will show you how to build a strong and resilient economy through concrete steps to include all types of talent in your entrepreneurship efforts, why (and how) to focus on small-scale manufacturing businesses as a catalyst, and how new real estate models for main street (and downtown) can be essential to your success.

    ICMA Practice Areas: [12] Financial Management and Budgeting

  • Animal Shelters: How to Reimagine and Rebrand

    Contains 3 Component(s), Includes Credits Recorded On: 01/23/2019

    Learn how to reinvent and rebrand your community's animal shelters

    How well do your animal shelters live up to community expectations? Learn how to transform your animal shelters from community hot buttons to sources of pride. In this webinar you will discuss common issues affecting community perception and best practices for reinventing and rebranding your animal sheltering services. 

    You and your staff will discuss: 


    - Problem issues such as breed restrictions, feral cat laws
    - Kill vs. no-kill policies and the impacts of both on perception
    - How to re-imagine your sheltering services 
    - How to engage your council and community to affect change
    - Best practices for marketing your sheltering services 

    Tawny Hammond

    National Director of Leadership Advancement

    The National Director for Leadership Advancement for Best Friends Animal Society, Tawny Hammond has more than 30 years of experience in the public service arena, creating and implementing programs and services for people and their pets, working effectively with appointed and elected officials, creating and leading teams focused on professional excellence and lifesaving best practices.

    Tawny currently leads Best Friends’ leadership advancement initiatives with a focus on strengthening existing leader’s skill sets for the goal of ending the killing of shelter pets in their communities. An additional focus will be developing programs to assist seasoned leadership from other fields and disciplines interested in making the transition into animal welfare and services leadership.

    For the majority of Tawny’s career, she has facilitated leadership programs for professionals and community organizations, as well as focusing on the building of dynamic teams, professional development and succession planning.

    Tawny has a proven track record of success, serving for more than 25 years in municipal government in Fairfax County, Virginia. She brought the Fairfax County Animal Shelter to a 90 percent live release rate in less than two years by removing breed restrictions, growing a robust volunteer program, establishing a cutting-edge foster program for the dogs losing their lives, strengthening community cat programs and establishing the animal shelter as a community center for residents of Fairfax.

    Tawny is also the former chief of animal services for the city of Austin, Texas. Under Tawny’s leadership, Austin and Travis County, Texas, reached a new milestone in 2017, achieving live outcomes for 98 percent of the more than 17,000 animals who came through the doors.

    Tawny is devoted to ending the killing of pets in shelters and believes that how we treat pets and their people is connected to social justice, community wellness and our compassion as a society.

  • Increasing Efficiencies in Local Government: Connecting Data, People, and Processes

    Contains 3 Component(s), Includes Credits Recorded On: 08/22/2019

    Learn how to harness data to improve your local government's internal and external processes

    For local governments, effectively implementing the organizational changes necessary to keep pace with the digital world remains a challenge. Establishing a long-term vision, creating buy-in through early successes, and empowering staff are crucial steps that leaders can take to create a truly data-enabled organization. As an adaptive, rather than solely technical, challenge, this requires leadership methods that pull rather than push, enable rather than require, and mobilize rather than direct. 

    In this webinar, join Laura Shearin and Bristol Ellington from the City of Henderson, NV along with Oliver Wise from Tyler Technologies as they explain how you can use data to increase organizational efficiency. This webinar will cover:

    • How Henderson's vision of becoming a premier community has guided their strategic priorities
    • Using data to enhance service delivery and deliver better community outcomes
    • Strategies for identifying and addressing employees' technological skill gaps
    • Key ways leaders can drive this type of change within their organizations

    Laura Shearin

    Business Administration Manager

    Laura Shearin was named Business Administration Manager in December of 2015.  As such, Laura oversees the Office of Business Management which assists City leadership in implementing change management strategies; organizes special task forces and coordinates projects designed to address organizational management, strategic planning and performance measurement; and contributes to short and long-term organizational planning and strategies.  She provides executive-level technical assistance and analytical work for the City Manager and Assistant City Managers; tracks, monitors and reports key business performance indicators and continuous improvement efforts for the City; and researches, analyzes and prepares reports on administrative matters and high-level policy issues that may impact citywide operations.  She also manages the administrative staff for the City Manager’s Office.

     Laura holds a degree in Chemical Engineering and is pursuing her Master’s Degree in Public Administration.  She has held several positions at the city including the Business and Administrative Services Manager and Senior Business Analyst for the Public Works, Parks and Recreation Department and the City Capital Improvement Program Coordinator.

     Prior to joining the City of Henderson in 2005, Laura was the Operations Manager at Ocean Spray Cranberries, Inc. and both an Operations Manager and the Engineering Manager at Titanium Metals Corporation (TIMET). She is a board member for the Southwest Alliance for Excellence (SWAE), a member of both the American Society for Public Administration and the International Foundation of Employee Benefit Plans, in addition to being Six Sigma Green Belt Certified. Laura and her husband reside in Henderson, where she is a 16-year resident.

    Bristol Ellington

    Deputy City Manager and Chief Operating Officer

    Bristol S. Ellington was named Chief Operating Officer/Deputy City Manager in July 2018. Bristol directly oversees the Chief Infrastructure Officer/ACM, and the Fire, Police and Human Resources departments. Bristol was appointed Assistant City Manager since 2007 and has engaged with every city department on key operational issues and initiatives. As a result, he is well placed to manage complex areas of the organization as Chief Operating Officer/Deputy City Manager.

    From July 2005 to November 2007, he served as Director of Community Development. He previously served as the Assistant Director of Community Development, where he directly supervised the Current Planning and Long Range Planning divisions. Since joining the city of Henderson in 1996, the city's population has increased from 130,116 to more than 310,000 today.

    In 2013, Bristol received the Credentialed Manager designation from the International City/County Management Association, joining more than 1,300 local government management professionals currently credentialed through the ICMA Voluntary Credentialing Program. In addition, he received his master's degree in Public Administration from the University of Nevada, Las Vegas, a master’s degree in Urban Planning from the University of Michigan and a bachelor’s degree in Geography from the University of Wisconsin.

    Bristol is a member of the American Institute of Certified Planners (AICP) and the American Planning Association. Additionally, he is past president of S.A.F.E. House, Inc., a nonprofit organization dedicated to providing aid and shelter to victims of domestic abuse in Henderson and has been a member of the board of directors since 2003.

    Bristol was a Florida resident before moving to Henderson, where he served as the Principal Planner in the Current Planning division for the city of Palm Beach Gardens from 1988 to 1996.

    Oliver Wise

    Director of Socrata Data Academy

    Oliver Wise is the Director of Socrata Data Academy at Tyler Technologies. In this role, he helps governments develop the skills, leadership strategies, and execution tactics necessary to harness the potential of data to transform public services.

    Before joining Socrata, Oliver was the founding director of the City of New Orleans Office of Performance and Accountability (OPA), the City’s first data analytics team. Launched in 2011, OPA leverages data to set goals, track performance, and get results across City government. Oliver’s work in New Orleans has been recognized with an Organizational Leadership Award from the American Society of Public Administration, Certificate of Excellence by the International City Managers Association, an Innovation Award from the Bureau of Governmental Research, Certification from Bloomberg Philanthropies’ What Works Cities program, and a Bright Idea award from the Harvard University Ash Center for Democratic Governance and Innovation. He was also named to Government Technology’s “Top 25 Doers, Dreamers, and Drivers” list for 2015.   

    Earlier in his career, Oliver was a policy analyst for the RAND Corporation and the Citizens Budget Commission of New York City. He is also a co-founder of the Santorini-based Atlantis Books, which National Geographic listed as the best bookshop in the world.  He holds an MPA from NYU Wagner, a BA from Tufts, and lives in the Mid-City neighborhood of New Orleans with his awesome family: Ryan, Annie, Olive, and Eamonn.

  • Building Customer Service into Local Government

    Contains 3 Component(s), Includes Credits

    Learn how to improve your local government's customer service

    While providing good customer service is a necessity for most businesses, it is equally if not more essential in the public sector, where a single negative interaction with a local government employee or department can tarnish a community member's view of their jurisdiction as a whole. As such, it's crucial that your employees understand its importance and exhibit a high level of customer service acumen.

    In this webinar, you'll join ICMA's Senior Technical Specialist Cory Fleming and 311 advocate James Sullivan as they delve into the theory and practice behind providing a great customer experience for your community. This program will cover:

    • The key differences between private and public sector customer service
    • The science behind the customer experience
    • How to use technology to improve your jurisdiction's service
    • How to foster a customer-oriented mindset in your organizational culture 

    Cory Fleming

    Senior Technical Specialist, ICMA

    Cory Fleming is a Senior Technical Specialist with the International City/County Management Association (ICMA).  Fleming has written extensively about the use of data and technology for improved local government service delivery and performance measurement in various capacities.  Among her responsibilities, Fleming works with ICMA’s Smart Communities Advisory Board, comprised of 25 ICMA members from across the U.S. and Canada who work to enable local government professionals to build “smart communities” through the use of data and technology.  The board helps guide and participate in ICMA’s emerging smart community research, education, and outreach activities.  

    James Sullivan

    Public Sector Customer Experience Advocate

    James Sullivan is a Public Sector Customer Experience Advocate.  He is passionate about the power of government customer service systems to change communities positively the lives of municipalities’ residents, businesses, visitors, and other constituents.  He has served as trusted advisor to government clients across the country, providing expertise on the full range of issues facing government systems implementations: from developing the initial business case through technology acquisition and deployment, facility design, change management, training, and end-user adoption.

     

    James’ clients include the municipalities of Atlanta, Grand Rapids, Montgomery County MD, Newark NJ, Philadelphia, Cleveland, San Antonio-Bexar County, Clearwater-Pinellas Fl., Washington Suburban Sanitary Commission, and the U.S. Veterans Administration among others.

  • Establishing an Effective Social Media Policy for Your Jurisdiction

    Contains 3 Component(s), Includes Credits Recorded On: 06/25/2019

    Learn how to create or improve a social media policy for your municipality

    If you work in local government, you've almost certainly heard stories of public officials getting themselves into hot water through irresponsible use of social media. While these situations can often be avoided by using common sense, it's crucial for municipalities to have clear, detailed social media policies in place to both protect the government and its employees from legal liability as well as to maintain the public's trust.

     In this webinar, you'll join Dr. Thomas Bryer from the University of Central Florida and Dr. Sarah Stoeckel from the Titusville, FL city council as they give you the tools you need to make sure your local government's social media policies are up to snuff. You will learn:

    • The essential elements of an effective social media policy
    • How to avoid the common pitfalls your government may encounter on social media
    • Possibilities of social media use beyond information sharing
    • How to have productive conversations with your elected officials about social media use

    Thomas Bryer

    Professor of Public Administration, University of Central Florida

    Thomas Bryer, PhD, is professor in the School of Public Administration and director of the Office of Downtown Community-Engaged Scholarship at the University of Central Florida. He is also chief researcher and visiting professor at Kaunas University of Technology (Lithuania), visiting professor at Edge Hill University (England), and a Fulbright Scholar and Specialist with experience Lithuania, Russia, and South Africa. He is the author or editor of six books, including (1) Promoting Civic Health through University-Community Partnerships: Global Contexts and Experiences, (2) Poor Participation: Fighting the Wars on Poverty and Impoverished Citizenship, and (3) Higher Education beyond Job Creation: Universities, Citizenship, and Community.

    Sarah Stoeckel

    City Council Member, Titusville, FL

    Sarah Stoeckel, PhD, is a graduate of the doctoral program in Public Affairs at UCF. Her research focuses primarily on social media and citizen engagement components related to transparency, participation, and collaboration. She serves as an elected official of the City Council for the City of Titusville, Florida. She has a passion for synthesizing theoretical frameworks for practical application, especially as it pertains to the relationships between government agencies, elected officials, and citizens. 

  • Economic Impacts of a No-Kill Philosophy for Municipal Animal Services

    Contains 3 Component(s), Includes Credits

    Learn about the costs, benefits, and challenges of implementing no-kill animal control policies

    Pets have played an increasingly large role in our lives over the years, with pet ownership doubling since the 1970’s and more and more people adding pets to their households and families. The community expects animal shelters to save pet’s lives, but what are the costs of no-kill animal services and what are the benefits? What exactly is no-kill animal sheltering, and what isn't it? 

    These questions and more will be answered by experts Tawny Hammond and Ledy VanKavage of the Best Friends Animal Society in this webinar on the economic impacts of no-kill animal control policies for local governments. This program will cover:

    • The background behind the no-kill philosophy
    • How municipalities of any size can commit to and sustain a no-kill philosophy
    • Examples of free and low-cost policies and programs your community can use to get started
    • A review of the case study detailing how the establishment of no-kill policies in Austin resulted in millions of dollars coming back into the community

    Tawny Hammond

    National Director of Leadership Advancement

    The National Director for Leadership Advancement for Best Friends Animal Society, Tawny Hammond has more than 30 years of experience in the public service arena, creating and implementing programs and services for people and their pets, working effectively with appointed and elected officials, creating and leading teams focused on professional excellence and lifesaving best practices.

    Tawny currently leads Best Friends’ leadership advancement initiatives with a focus on strengthening existing leader’s skill sets for the goal of ending the killing of shelter pets in their communities. An additional focus will be developing programs to assist seasoned leadership from other fields and disciplines interested in making the transition into animal welfare and services leadership.

    For the majority of Tawny’s career, she has facilitated leadership programs for professionals and community organizations, as well as focusing on the building of dynamic teams, professional development and succession planning.

    Tawny has a proven track record of success, serving for more than 25 years in municipal government in Fairfax County, Virginia. She brought the Fairfax County Animal Shelter to a 90 percent live release rate in less than two years by removing breed restrictions, growing a robust volunteer program, establishing a cutting-edge foster program for the dogs losing their lives, strengthening community cat programs and establishing the animal shelter as a community center for residents of Fairfax.

    Tawny is also the former chief of animal services for the city of Austin, Texas. Under Tawny’s leadership, Austin and Travis County, Texas, reached a new milestone in 2017, achieving live outcomes for 98 percent of the more than 17,000 animals who came through the doors.

    Tawny is devoted to ending the killing of pets in shelters and believes that how we treat pets and their people is connected to social justice, community wellness and our compassion as a society.

    Ledy VanKavage

    Senior Legislative Attorney

    Ledy VanKavage is the Senior Legislative Attorney for Best Friends Animal Society located in Kanab, Utah and a member of the ISBA’s animal law section. Before coming to Best Friends Ledy was the Senior Director of Legislation and Legal Training for the ASPCA. She has spearheaded the passage of over 40 humane state bills during her lobbying tenure and is also a past Chair of the American Bar Association’s Animal Law Committee.  Ledy is the recipient of the ABA’s Excellence in Animal Law award for 2014. She is a co-author of the USDOJ publication, “The Problem of Dog Related Incidents and Encounters” and is an instructor for the Illinois Law Enforcement Training and Standards Board. She has been interviewed on MSNBC, NPR, the Chicago Tribune, Time Magazine and the New York Times. 

  • Rethinking Recycling: Adapting to the New Status Quo

    Contains 3 Component(s), Includes Credits Recorded On: 05/28/2019

    Learn how communities across the country are coping with the effects of China Sword

    The recycling programs of hundreds of municipalities across the United States were thrown into disarray last year when China established a significantly more rigid criteria for the types of recyclable materials they would accept. This change has both considerably increased the cost of many communities' waste management programs while also forcing some of them to send previously recyclable materials to landfills and incinerators.

    In this webinar, you'll join a panel of waste management experts from both the public and private sectors as they discuss how the communities they serve have adapted to these changes, and share strategies that may be useful to your own municipality. This webinar will cover:

    • The background to last year's shakeup in municipal waste management
    • How Fort Collins and Mecklenburg County have responded to these new challenges
    • Understanding alternate ways to set up programs for durability

    Richard Coupland III

    Vice President, Municipal Sales Republic Services

    Mr. Coupland joined Republic Services in 2015 as vice president of Municipal Sales.  He currently leads the Municipal market vertical, consisting of partnerships with more than 2400 municipal cities in 40 states and Puerto Rico.  His team provides consultative support to their Municipal partners, to understand and navigate changes in the industry, as well as emerging technology and methods.

    Richard received his Bachelor of Science degree in Mechanical Engineering from the Virginia Military Institute, and his Masters degree in Business Administration from the W.P. Carey School of Business at Arizona State University.

    Jeffrey Smithberger

    Director, Solid Waste Management

    Mr. Smithberger has over 35 years of experience in management and leadership of complex Solid Waste Management Systems. He currently works as the Director of Solid Waste for Mecklenburg County NC, which is where he resides. He previously worked as the Director of Solid Waste in Fairfax County Virginia, where he retired from after 28 years of service in 2011. Both jurisdictions are the most populous regions in their respective states.

    He is well versed in working with government, industry and residents on the complexities of solid waste management. Jeff has both an engineering and business background from Virginia Tech, where he attended and graduated.

    In Mecklenburg, he oversees ownership and operation of the County’s 100,000 ton per year MRF, a 140,000 ton per year composting operation, and other infrastructure.

    Caroline Mitchell

    Lead Waste Reduction and Recycling Specialist

    Caroline Mitchell is the Lead Waste Reduction and Recycling Specialist at the City of Fort Collins. She is the lead on recycling education and outreach to the community and calculates the Community Diversion Rate for Fort Collins. Caroline plays a primary role in policy development and implementation and supports recycling in the business and multi-family sectors of Fort Collins.

    Caroline has worked in the recycling industry for 16 years, working for non-profit recyclers in Colorado and Michigan prior to joining the City of Fort Collins. She is a member of the board of Recycle Colorado and has a bachelor’s degree in Ecology and Evolutionary Biology from the University of Colorado Boulder. 

    David Biderman

    Executive Director and CEO, Solid Waste Association of North America

    David Biderman is the Executive Director and CEO of the Solid Waste Association of North America (SWANA) and has been a leader in the waste industry for more than 20 years.  He has been with SWANA for four years, and has helped it significantly grow its membership and leadership position in both the United States and Canada.  David joined SWANA in April 2015 after 18 years with the National Waste & Recycling Association, where he was their General Counsel, Vice President for Government Affairs, and Safety Director.  He has testified before numerous federal, state and local agencies and councils.  Over the past two years, he has spoken frequently on the challenges and opportunities facing local recycling programs, and participated in the U.S. Environmental Protection Agency’s November 2018 America Recycles Day Summit.  David is also very passionate about safety for solid waste workers, and was the recipient of Preco’s Safety in Motion award in 2017, given to an individual who is making a significant difference improving worker safety.  He has provided safety and compliance training to thousands of solid waste and recycling workers throughout the United States and Canada.

    Prior to entering the waste industry, David was an attorney at the Washington DC law firm Steptoe & Johnson, where he specialized in environmental and transportation law.

  • Economic Development through Sports Tourism

    Contains 3 Component(s), Includes Credits Recorded On: 04/30/2019

    This webinar will discuss the benefits and challenges of building new sports tourism destinations in your community.

    The boom of youth travel sports has created a race to create the next incredible sports destination that will draw thousands of visitors and rake in millions of dollars a year. Subsequently, communities across the country are tapping into the economic development power of sports tourism by developing their own facilities. Using the Concept to Concrete process model, this session will provide insights specifically curated for community leaders on the state of youth travel sports.

    Join Eric Sullivan and Evan Eleff of Sports Facilities Advisory, LLC as they outline the current state of facility developments with real world examples of the mega-projects that are coming on-line. You will discuss:

    • The benefits and challenges of creating a new sports tourism destination
    • How to plan, fund, and manage sports facilities
    • Project financing strategies
    • Case studies of municipalities that have become sports tourism destinations

    Evan Eleff

    COO, Sports Facilities Advisory

    Evan began his career with more than 8 years in facility operations and as a Program Manager within one of the largest YMCA systems in the U.S. Evan joined SFA in 2012 as a Business Analyst, Account Executive, and today Evan serves as the COO of SFA. He oversees the company’s customer service and delivery systems as well as the team of strategic advisors, business analysts, project managers, and research specialists who produce SFA’s market research, feasibility, and financing services. Since joining, Evan has served a portfolio of over 400 projects totaling more than $4.5 billion in planned and operational sports tourism, community recreation, and large-scale, master-planned sport, recreation, wellness, and entertainment destinations.

    Evan holds a Master’s Degree in Sport Management from University of Florida and formerly served as Operations Director for the largest YMCA branch in the Tampa Bay region.

    Eric Sullivan

    Partner

    Eric developed the original financial and market analysis tools that SFA is most well-known for and led the first facility opening projects in our company history that paved the way for the launch of SFM. Since joining SFA & SFM in 2006, Eric has overseen and served as an advisor to hundreds of projects including market studies, financing plans, development plans, turn-arounds, and new facility openings. His work in domestic and international markets has included projects in the U.S., Canada, Caribbean, United Kingdom, Latin America, Asia, and the Middle East. Eric currently leads SFA & SFM’s expansion efforts in our continued vision to integrate sports, fitness, education, leadership development, and adventure sports into communities around the globe.


    In 2012, he was honored as a member of the Tampa Bay Business Journal’s “30 Under 30” Up and Comers class. In total, Eric has been a catalyst for SFA’s growth, leading the entire planning, funding, and grand opening of more than $500 million in sports, fitness, recreation, and entertainment facilities.


  • Preparing Your Municipality for the 2020 Census

    Contains 3 Component(s), Includes Credits Recorded On: 04/09/2019

    Make sure your local government is prepared for the 2020 Census

    Local governments will play a critical role in the rapidly approaching 2020 Census, which will determine numbers of congressional representatives, shape legislative districts, and drive the distribution of billions of dollars in federal funds. However, ongoing litigation surrounding changes to the questionnaire has contributed to uncertainty about the process.

    In this webinar, you'll join Erika Becker-Medina from the Census Bureau itself as she gives you the information you need to clear up any confusion and prepare your municipality for 2020. You will discuss:

    • Census operations and timeline
    • What local governments can expect to see over the next year
    • How to increase the accuracy of the count in your jurisdiction
    • The various programs offered by the Census Bureau that can aid your community’s data collection

    Erika Becker-Medina

    Chief, Decennial Communications Coordination Office, U.S. Census Bureau

    Erika Becker-Medina is chief of the Decennial Communications Coordination Office at the U.S. Census Bureau, where she oversees multiple communication efforts for the Associate Director for Decennial Census Programs.

    Erika began her career at the Census Bureau in 2003, where she was a survey statistician analyzing retail and restaurant data for the monthly retail indicators. She then moved on to oversee the outreach efforts of the Economic Census, the Census of Governments, and a host of annual and quarterly intercensal data products about the U.S. economy. She also managed multiple surveys covering state and local government data, specializing primarily in public pensions.

    Erika received her bachelor's degree in economics from the University of Maryland. She also received a master's certificate in project management from George Washington University.

  • Engagement Strategies for Hard-to-Reach Residents

    Contains 3 Component(s), Includes Credits Recorded On: 04/03/2019

    Learn how to bring equity and inclusion to your community outreach

    Community surveys are a great way to inform policy decisions that will impact all residents, so it's important for your data to accurately reflect your jurisdiction's population. However, traditional engagement strategies often fail to include populations such as low-income residents and underrepresented racial and ethnic minorities. As these groups are often the most in need of local government services, it's crucial that their voices are heard in the survey results.

    Join Michelle Kobayashi from National Research Center, Inc. (NRC) as she discusses strategies for connecting with hard-to-reach residents, and learn how to make your community survey more inclusive. This webinar will cover:

    • Strategies for increasing survey response rates
    • Alternative methods for collecting information from hard-to-reach residents
    • How to leverage partnerships to connect with underrepresented groups
    • Survey methods and analysis techniques that account for demographic differences

    Michelle Kobayashi

    Vice President, National Research Center, Inc.

    Michelle Kobayashi has helped local governments maximize public opinion for more than twenty years. She is a thought-leader in the field of survey research and evaluation, and has written numerous books and articles on the subject. As a resident survey expert, she travels the country to speak professionally and lead workshops about resident surveys, local government employee surveys, strategic planning and more.