Annual Webinar Subscription

Take advantage of your membership benefits. ICMA offers an annual subscription to its Live Webinar Program.

Members can maximize their membership benefits and training budget all while staying on top of emerging trends and issues facing local government. With our NEW Webinar Subscription Program, you and your staff can now have year-round access to subject matter experts and industry-leading education delivered right to your desk or conference room.

Start Learning More Throughout the Year. The Webinar Subscription Program gives members access to more than two dozen 90-minute webinars a year and addresses key areas such as budgeting, public safety, citizen engagement, human resources, and council-manager relations. Our webinars have long been used by jurisdictions to stay on top of trends in the profession and master new skills. Many members even create learning events around webinars -- hosting their teams in a conference room for viewing and discussion.

What's Included in the Subscription

  • There over 20 webinars each year, typically about two every month.
  • Each webinar is 90 minutes long with the ability for viewers to submit questions to presenters via chat.
  • Access to on-demand recordings for 90 days following each live webinar.
  • Webinars include shareable and printable presentations.
  • Annual subscribers have regular opportunities to give feedback, and provide input on upcoming topics and educational webinars. This is your opportunity to have your voice heard!

How the Program Works

Members may purchase an annual subscription for $695. This gives access to all of the regular webinars that ICMA produces in a year — over 20 events for a value of about $3,000 or more. (These webinars are listed at the member rate of $149 each, so if you or your staff only watch 5 webinars per year you are saving money.)

Webinar Subscription Program Policies

  • Subscription is valid for one (1) year from date of purchase.
  • Subscription is for members only.
  • You may attend any ICMA University regular webinar scheduled during your subscription period, and included in your subscription.
  • On-demand access to any webinars in the subscription will terminate at 90 days or at the expiration date of your subscription, whichever comes first. 
  • Webinars excluded from the Webinar Subscription Program include: Local Government 101/201, Effective Supervisory Practices Webinar Series, Budget Guide Webinar Series, Ethics 101 E-Course.
  • The Webinar Subscription Program may not be cancelled once you have attended more than one webinar.


  • Every Employee is a Chief Experience Officer

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 05/05/2021 at 1:00 PM (EDT)

    In this webinar, you'll learn how to ensure your whole staff is capable of delivering an excellent customer experience to your constituents.

    Ours has become an “experience economy” in which people have shifted from passive consumption to active participation. Great service and creating memorable experiences should not require heroic efforts by you, your employees, or your customers.  One good or bad customer/consumer service experience – whether it’s online or in-person -  can change the entire perception a customer holds about your organization.  In this webinar, you will learn how to immediately shift your mindset away from rules and toward results, methods to provide your employees freedom within a framework, ways to ensure your services are easy, accessible and reliable and how to apply the nine dimensions that characterize effective service providers to your organization.

    ICMA Practice Areas: [4] Staff Effectiveness; [9] Community and Resident Service

    Patrick Ibarra

    Co-founder; Mejorando Group

    Patrick Ibarra is an architect of innovation and entrepreneur of ideas, who seeks to challenge the status quo thinking of the “we’ve always done it that way” approach. With experience as a city manager and human resource director, Patrick is co-founder and partner of the Mejorando Group, an organizational effectiveness consulting firm that brings fresh thinking, innovation, and new ideas to help governments succeed in the 21st century.  Mejorando is a Spanish word meaning “getting better all the time” and it reflects Patrick and his firm’s approach as they advise top organizations and high achievers, helping them clarify their direction, focus their efforts and execute to reach the right results faster. The Mejorando Group’s clients include a variety of public sector organizations throughout the nation.

  • Parks and Rec: How to Optimize Revenues and Benefits

    Contains 3 Component(s), Includes Credits Recorded On: 12/13/2018

    This webinar will help you optimize the returns of your parks and recreation assets.

    Parks and recreation assets produce significant economic, social, and community benefits. Understanding these benefits – including parks’ impact on property values, health care costs, crime rate, and community engagement – is the first step in evaluating the value of your parks and recreation assets.  The second step is to understand where you have opportunities to optimize your assets utilizing creative financing, program development, new facilities development, and cost containment strategies to improve parks and recreation revenue results. 

    This session will first provide insights into the various economic benefits of parks and then move into a module focused on evaluating current state, improving financial performance, and applying proven strategies for optimizing the impact of parks and recreation facilities.  

    Dev Pathik

    CEO, Sports Facilities Advisory

    Dev founded SFA in 2003 and is widely regarded as an industry thought-leader who has contributed to the well-being of communities around the world. Dev is a passionate social entrepreneur and innovator who has dedicated more than 25 years to the development of numerous businesses that empower and develop communities. He’s led numerous efforts to expand the youth and amateur sports in suburban, urban, and rural environments.

    Dev’s passion for developing teams and for engaging kids and communities in sport led him to develop the Sports Facilities Advisory. His leadership has produced facilities that integrate traditional sports with special events, adventure sports, education, leadership-development, and amusement to turn early concepts into financeable and sustainable facilities that make a difference in communities. Dev is a sought after public speaker, leadership mentor, and advisor to public and private owners.

    Under his leadership, SFA has become respected as the industry leader in strategy, program planning, and project finance; a position achieved through global brand presence and measurable impacts for communities. Dev’s expertise and thought leadership have been sought out by The Wall Street Journal, Forbes, Market-Watch, CNBC, NBC, The Aspen Institute Sports & Society, The National Association of Sports Commissions, The National Recreation and Parks Association, The Sports Business Journal, Sports Travel Magazine and many others.

    For more than 20 years, Dev has owned, operated, and advised a wide range of sport, adventure, education, and special events venues. Prior to the launch of SFA in 2003, Dev served as an Outward Bound Instructor, a Wilderness guide, and he founded and sold an International Eco-Tourism Company, a ten-acre corporate team development center, two specialized business-development firms, and he served as an active investor in a-number of other sport and recreation focused businesses. Dev has served on numerous Boards of Directors and has led executive team development efforts for large corporations in the sports and entertainment industries. Dev is a dedicated father and husband.

    Jason Clement

    Founder and CEO, SFM

    Jason has lead SFA and SFM's development as globally recognized leaders focusing on transforming the health and economic vitality of the youth and amateur sports marketplace. Jason provides strategy and execution while overseeing the organizational development with emphasis on the core values within the SFA|SFM culture. Jason transitioned from sports facility architecture and corporate real estate asset management prior to joining SFA as a partner in 2005. He conceptualized and led the launch of SFM overseeing the development of the organization and management systems. He is also an experienced advisor having provided strategy, financial, and operational expertise to new and existing venues throughout the U.S., the Caribbean, Europe, Middle East, Canada, Asia, Africa and Central America. Jason was recognized by the Tampa Bay Business Journal as its 2012 40-under-40 "Hall of Fame” honoree for business accomplishments & community involvement.

    Felicia Donnelly

    Felicia Donnelly serves as assistant city manager and economic development director for the city of Oldsmar. Her extensive background includes park land development, recreational program growth, procurement of grants, urban planning and community engagement.

    Most recently, she served as Oldsmar’s director of leisure services; during which time she oversaw the opening of the Oldsmar Disc Golf Course, renovations of the Oldsmar Sports Complex and welcomed Major League Soccer’s New York Red Bulls training to new fields in Oldsmar. USA BMX Gator Nationals and the new Sunshine State BMX Association Cup Series proved to be seamless events under her supervision. Felicia earned her master’s degree in Urban and Regional Planning from the University of New Orleans. She is an alumnus with Leadership Pinellas, a graduate of the National Recreation and Parks Association Director’s School and is currently president elect for the Florida Recreation and Parks Association.

  • Asking Fire Chiefs the Right Questions to Make the Right, Data-Driven Decisions

    Contains 3 Component(s), Includes Credits

    In this live webinar, Leonard Matarese will share new information that will help address the tough issues that local governments face with regard to fire and EMS services.

    Here are a few: How does your department compare with others whose workloads are about 80 to 85 percent EMS and 5 to 10 percent fire? What differences can a workload and operation analysis make on how you pay for fire and EMS?

    Back by popular demand, Leonard Matarese will share new information that will help you address the tough issues that local governments face with regard to fire and EMS services. Matarese is a nationally recognized public safety expert with a unique combination of experience as a city manager and public safety professional.

    You will discuss:

    • Real workloads how to know if staff is allocated correctly 
    • How to determine the number of firefighters and amount of equipment that is really necessary
    • Low firefighter utilization and how to deal with it
    • Goal-setting, performance management, and strategies for continuous improvement

    Leonard Matarese

    Director of Research and Project Development, Center for Public Safety Management

    Leonard Matarese is the Managing Partner of the Center for Public Safety Management, the exclusive provider of public safety technical assistance to ICMA. Leonard has 50 years of experience as a law enforcement officer, police chief, public safety director, city manager and major city human resources commissioner. He has conducted or managed over 350 studies of public safety agencies with particular attention to matching staffing issues with calls for service workload.

  • Economic Development through Sports Tourism

    Contains 3 Component(s), Includes Credits Recorded On: 04/30/2019

    This webinar will discuss the benefits and challenges of building new sports tourism destinations in your community.

    The boom of youth travel sports has created a race to create the next incredible sports destination that will draw thousands of visitors and rake in millions of dollars a year. Subsequently, communities across the country are tapping into the economic development power of sports tourism by developing their own facilities. Using the Concept to Concrete process model, this session will provide insights specifically curated for community leaders on the state of youth travel sports.

    Join Eric Sullivan and Evan Eleff of Sports Facilities Advisory, LLC as they outline the current state of facility developments with real world examples of the mega-projects that are coming on-line. You will discuss:

    • The benefits and challenges of creating a new sports tourism destination
    • How to plan, fund, and manage sports facilities
    • Project financing strategies
    • Case studies of municipalities that have become sports tourism destinations

    Evan Eleff

    COO, Sports Facilities Advisory

    Evan began his career with more than 8 years in facility operations and as a Program Manager within one of the largest YMCA systems in the U.S. Evan joined SFA in 2012 as a Business Analyst, Account Executive, and today Evan serves as the COO of SFA. He oversees the company’s customer service and delivery systems as well as the team of strategic advisors, business analysts, project managers, and research specialists who produce SFA’s market research, feasibility, and financing services. Since joining, Evan has served a portfolio of over 400 projects totaling more than $4.5 billion in planned and operational sports tourism, community recreation, and large-scale, master-planned sport, recreation, wellness, and entertainment destinations.

    Evan holds a Master’s Degree in Sport Management from University of Florida and formerly served as Operations Director for the largest YMCA branch in the Tampa Bay region.

    Eric Sullivan

    Partner

    Eric developed the original financial and market analysis tools that SFA is most well-known for and led the first facility opening projects in our company history that paved the way for the launch of SFM. Since joining SFA & SFM in 2006, Eric has overseen and served as an advisor to hundreds of projects including market studies, financing plans, development plans, turn-arounds, and new facility openings. His work in domestic and international markets has included projects in the U.S., Canada, Caribbean, United Kingdom, Latin America, Asia, and the Middle East. Eric currently leads SFA & SFM’s expansion efforts in our continued vision to integrate sports, fitness, education, leadership development, and adventure sports into communities around the globe.


    In 2012, he was honored as a member of the Tampa Bay Business Journal’s “30 Under 30” Up and Comers class. In total, Eric has been a catalyst for SFA’s growth, leading the entire planning, funding, and grand opening of more than $500 million in sports, fitness, recreation, and entertainment facilities.


  • Preparing Your Municipality for the 2020 Census

    Contains 3 Component(s), Includes Credits Recorded On: 04/09/2019

    Make sure your local government is prepared for the 2020 Census

    Local governments will play a critical role in the rapidly approaching 2020 Census, which will determine numbers of congressional representatives, shape legislative districts, and drive the distribution of billions of dollars in federal funds. However, ongoing litigation surrounding changes to the questionnaire has contributed to uncertainty about the process.

    In this webinar, you'll join Erika Becker-Medina from the Census Bureau itself as she gives you the information you need to clear up any confusion and prepare your municipality for 2020. You will discuss:

    • Census operations and timeline
    • What local governments can expect to see over the next year
    • How to increase the accuracy of the count in your jurisdiction
    • The various programs offered by the Census Bureau that can aid your community’s data collection

    Erika Becker-Medina

    Chief, Decennial Communications Coordination Office, U.S. Census Bureau

    Erika Becker-Medina is chief of the Decennial Communications Coordination Office at the U.S. Census Bureau, where she oversees multiple communication efforts for the Associate Director for Decennial Census Programs.

    Erika began her career at the Census Bureau in 2003, where she was a survey statistician analyzing retail and restaurant data for the monthly retail indicators. She then moved on to oversee the outreach efforts of the Economic Census, the Census of Governments, and a host of annual and quarterly intercensal data products about the U.S. economy. She also managed multiple surveys covering state and local government data, specializing primarily in public pensions.

    Erika received her bachelor's degree in economics from the University of Maryland. She also received a master's certificate in project management from George Washington University.

  • Engagement Strategies for Hard-to-Reach Residents

    Contains 3 Component(s), Includes Credits Recorded On: 04/03/2019

    Learn how to bring equity and inclusion to your community outreach

    Community surveys are a great way to inform policy decisions that will impact all residents, so it's important for your data to accurately reflect your jurisdiction's population. However, traditional engagement strategies often fail to include populations such as low-income residents and underrepresented racial and ethnic minorities. As these groups are often the most in need of local government services, it's crucial that their voices are heard in the survey results.

    Join Michelle Kobayashi from National Research Center, Inc. (NRC) as she discusses strategies for connecting with hard-to-reach residents, and learn how to make your community survey more inclusive. This webinar will cover:

    • Strategies for increasing survey response rates
    • Alternative methods for collecting information from hard-to-reach residents
    • How to leverage partnerships to connect with underrepresented groups
    • Survey methods and analysis techniques that account for demographic differences

    Michelle Kobayashi

    Vice President, National Research Center, Inc.

    Michelle Kobayashi has helped local governments maximize public opinion for more than twenty years. She is a thought-leader in the field of survey research and evaluation, and has written numerous books and articles on the subject. As a resident survey expert, she travels the country to speak professionally and lead workshops about resident surveys, local government employee surveys, strategic planning and more.

  • Asking Police Chiefs the Right Questions to Make the Right, Data-Driven Decisions

    Contains 3 Component(s), Includes Credits Recorded On: 03/20/2019

    In this webinar, Leonard Matarese debunks some common myths about staffing police departments.

    Back by popular demand, Leonard Matarese returns with a police-only presentation to help you make informed policy decisions by knowing what to ask of your police departments.

    How many police officers do you really need? How well is your police department performing? Are "officers per 1,000" and "number of calls" really meaningful measures? Matarese will tackle these questions and provide data that will help you rethink the workforce allocation of your police department.

    The audience: Local government managers

    You and your staff will learn how to:

    • Understand the difference between “calls for service” and “workload”
    • Quantify actual workloads in police departments by seasonal and weekday variables and identify whether personnel are allocated correctly   
    • Get the metrics you need from police departments (such as the percentage of police officers' non-committed time) to make staffing decisions
    • Learn alternative strategies for handling calls for service
    • Establish goals and priorities and know what you need to analyze
    • Set measurable goals, identify performance problems, and apply strategies to follow the path of continuous improvement

    Leonard Matarese

    Director of Research and Project Development, Center for Public Safety Management

    Leonard Matarese is the Managing Partner of the Center for Public Safety Management, the exclusive provider of public safety technical assistance to ICMA. Leonard has 50 years of experience as a law enforcement officer, police chief, public safety director, city manager and major city human resources commissioner. He has conducted or managed over 350 studies of public safety agencies with particular attention to matching staffing issues with calls for service workload.

  • Council-Manager Relations

    Contains 3 Component(s), Includes Credits Recorded On: 03/13/2019

    Learn how to build and maintain a positive relationship with your council

    A strong council-manager relationship is an important component for an efficient local government, as conflict with elected officials can muddle policy direction, hamper innovation, and hinder service delivery, among other consequences. While these effects can hurt staff performance and reduce public confidence in your organization, there are a number of steps your government can take to avoid these pitfalls and establish a bond of mutual respect and understanding.

    Join ICMA Regional Directors Kevin Duggan and Cheryl Hilvert as they give you the tools you need to build and maintain a positive relationship with your council. You will learn:

    • How to communicate clearly and effectively with elected officials
    • Approaches to dealing with councilmembers wanting to become involved in matters within the manager's purview
    • Strategies for handling disputes with council members
    • How to effectively plan and conduct orientations, meetings, and retreats 

    Kevin Duggan

    Senior Advisor, ICMA

    Kevin C. Duggan is ICMA's former West Coast Regional Director and now serves as a Senior Advisor for ICMA's West Coast region. He has 40 years of municipal government experience including 27 years as the city manager of Mountain View and Campbell, California. He is a credentialed city manager and has served as president of both Cal-ICMA and the City Manager's Division of the League of California Cities. He has participated in executive development programs at the University of Virginia and the University of California, Berkeley. He also participated in a ICMA international exchange with Limerick County, Ireland. In 2013 he received the National Public Service Award from the American Society for Public Administration and the National Academy of Public Administration.

    Cheryl Hilvert

    Midwest Regional Director, ICMA

    Cheryl Hilvert serves as Midwest Regional Director for ICMA, providing support for the ICMA organization and the Midwest states of Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Ohio and Wisconsin and has more than 31 years of experience as a local government manager. She holds Bachelor and Master of Public Administration degrees from Eastern Kentucky University and is a graduate of the Senior Executive Institute at the University of Virginia and the Economic Development Institute at the University of Oklahoma. She is also designated as a credentialed manager by ICMA.   

    Cheryl has served as Midwest Regional Vice President for ICMA and as a board member and chair of the Alliance for Innovation, Ohio City/County Management Association, Senior Executive Institute Advisory Committee, Cincinnati Area Local Government Management Association, and the Cincinnati Chapter of ASPA. She was named as Public Administrator of the Year by the Greater Cincinnati Chapter of ASPA and was the recipient of the ICMA Program Excellence Award for Strategic Leadership and Governance.  

     

  • Improving Your Community's Development Review Process

    Contains 3 Component(s), Includes Credits Recorded On: 04/18/2019

    Find out how to streamline your municipality's development review processes

    When working with developers, most local governments have a review process in place to ensure compliance with zoning regulations and other laws governing construction projects. These processes are often difficult to navigate and burdened by an excessive amount of paperwork, among other issues that can hamper economic development and drive developers away from your community. However, there are a number of steps your jurisdiction can take to simplify and streamline these procedures, making them more painless for all parties involved.

    Join Jim Nichols, ICMA-CM as he reviews best practices for improving your local government's development review processes. You will discuss:

    • How to identify inefficiencies in your current procedures
    • Strategies for improving lines of communication between departments involved in the review process
    • How to improve customer service at each point in the process
    • The international perspective: practices being employed in the Philippines that may benefit your community


    Jim Nichols, ICMA-CM

    Program Manager, Jacobs; former public works director and deputy city manager

    Jim Nichols has had an extensive career in local government executive management around the US, having served over 17 years as Assistant/Deputy City Manager amongst other executive roles for communities around Texas, Arizona and Nevada. Over the course of his career, Jim has been responsible for the refinement and improvement of development review processes (DRP’s) in multiple communities. Most recently, Jim served on a pro-bono assignment in the Philippines for ICMA where he was charged with creating a training program for cities around the Philippines to improve their local permitting processes, as per a directive from President Duterte.


    Jim holds a Master of Science degree in Engineering from the University of Connecticut and is a licensed Professional Engineer in Arizona, Nevada and Washington. He also is a Credentialed Manager through ICMA and has published 2 books through the American Public Works Association.

  • Competitive Pay

    Contains 3 Component(s), Includes Credits Recorded On: 02/27/2019

    Learn how to ensure your community's compensation packages can compete with the private sector

    Local governments often face an uphill battle when trying to attract and retain top-notch talent, as they must compete against both the private and nonprofit sectors to be the employer of choice. However, there are a number of tactics your jurisdiction can employ to recruit and maintain a high-caliber staff.

    Join human resources experts Carol Granfield, ICMA-CM and Sandy Stapczynski as they discuss various methods for municipal compensation and planning and review best practices for determining pay rates for individual positions.

    Audience: Local government managers, assistant managers and HR directors

    This webinar will cover:

    • How to weigh and compare total compensation packages
    • Various methods for municipal compensation analysis
    • How to address compression issues to improve staff retention
    • Salary data analytics utilizing public and private sector databases
    • The advantages of also using an internal equity tool (for pay equity purposes such as ranking and classification and grouping similar like positions on a pay and classification plan)

    Carol M. Granfield, ICMA-CM

    Senior Management Consultant, Municipal Resources, Inc.

    Carol M. Granfield, ICMA-CM, is senior management consultant, Director of Human Resources Services for Municipal Resources, Inc. She has 38 years of public sector management experience and seven years private sector experience. Carol has served in town and county manager positions in New England and also as director of administration in Herndon, Virginia, and as personnel director in Fairfax, Virginia.

    Carol’s expertise in human resources and labor relations includes the establishment of personnel policies, organizational and staffing studies, wage, classification and benefit studies, human resource audits, and union negotiations. She serves on the NH Public Employee Labor Relations Board and teaches Public Administration and Adjunct Professor teaching Human Resources at Granite State College of the University of NH. She is also the co-author of the ICMA e-book "Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals."

    Aleksandra (Sandy) Stapczynski

    Founder and President, Human Resources Services, Inc.

    Aleksandra (Sandy) Stapczynski, is founder and president of Human Resources Services, Inc. (HRS), a small woman-owned business located in the greater Boston area. HRS is a major provider of HR Consulting Services, particularly pay/classification/performance, to local governments in Massachusetts.

    With nearly 30 years of experience providing technical assistance to local governments in key areas of human resource management, she and her associates provide consultancy services to hundreds of New England cities, towns, school districts, counties, regional agencies, and state agencies. Sandy is co-author of the newly released ICMA e-book, Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals. She is a contributor to ICMA’s Human Resource Management in Local Government: An Essential Guide (1st, 2nd, 3rdEditions) and has also authored an ICMA IQ Management Report on Staffing and Utilization Studies.

    She has served as adjunct professor and guest speaker at colleges/universities in the Boston area. She holds a master’s degree in public administration from the Sawyer Business School, Suffolk University, Boston, and a bachelor’s degree in government from Suffolk University.