Annual Webinar Subscription

Take advantage of your membership benefits. ICMA offers an annual subscription to its Live Webinar Program.

Members can maximize their membership benefits and training budget all while staying on top of emerging trends and issues facing local government. With our NEW Webinar Subscription Program, you and your staff can now have year-round access to subject matter experts and industry-leading education delivered right to your desk or conference room.

Start Learning More Throughout the Year. The Webinar Subscription Program gives members access to more than two dozen 90-minute webinars a year and addresses key areas such as budgeting, public safety, citizen engagement, human resources, and council-manager relations. Our webinars have long been used by jurisdictions to stay on top of trends in the profession and master new skills. Many members even create learning events around webinars -- hosting their teams in a conference room for viewing and discussion.

What's Included in the Subscription

  • There are at least 24 webinars per year, typically one every other week.
  • Each webinar is 90 minutes long with the ability for viewers to submit questions to presenters via chat.
  • Access to on-demand recordings for 90 days following each live webinar.
  • Webinars include shareable and printable presentations.
  • Annual subscribers have regular opportunities to give feedback, and provide input on upcoming topics and educational webinars. This is your opportunity to have your voice heard!

How the Program Works

Members may purchase an annual subscription for $695. This gives access to all of the regular webinars that ICMA produces in a year — at least 24 events for a $3,576 value. (These webinars are listed at the member rate of $149 each, so if you or your staff only watch 5 webinars per year you are saving money.)

Webinar Subscription Program Policies

  • Subscription is valid for one (1) year from date of purchase.
  • Subscription is for members only.
  • You may attend any ICMA University regular webinar scheduled during your subscription period, and included in your subscription.
  • On-demand access to any webinars in the subscription will terminate at 90 days or at the expiration date of your subscription, whichever comes first. 
  • Webinars excluded from the Webinar Subscription Program include: Local Government 101/201, Effective Supervisory Practices Webinar Series, Budget Guide Webinar Series, Ethics 101 E-Course.
  • The Webinar Subscription Program may not be cancelled once you have attended more than one webinar.

  • COVID-19 Mass Vaccination: Preliminary Guidance for Local Government Leaders and Managers

    Contains 4 Component(s), Includes Credits Recorded On: 10/14/2020

    This free webinar will discuss the CDC's playbook and offer advice on preparing your community for a mass COVID-19 vaccination program.

    On September 16, 2020, the U.S. Centers for Disease Control (CDC), released the COVID-19 Vaccination Program Interim Playbook for Jurisdiction Operations.  With this publication’s release the clock is ticking for state and local entities to prepare for the rollout of potential vaccines for the disease caused by the novel new coronavirus.  Initial state, territorial, and tribal plans are due on October 16th to the CDC.  This presentation will offer advice and guidance for local government leaders and managers on (1) what is in the playbook and (2) strategies for preparing your community, jurisdiction, and staff now for a mass vaccination program against COVID-19. 

    Claire Hannan, MPH

    Executive Director, Association for Immunization Managers

    Claire Hannan has 18 years of experience in children’s health and immunization. After working on Capitol Hill for 5 years, Claire spent 3 years lobbying for children’s health issues. In 1997, she became the Director of Immunization Policy for the Association of State & Territorial Health Officials (ASTHO), where she worked with state health officials, the Centers for Disease Control & Prevention (CDC) and other partners to improve and enhance immunization policies and practices. She joined the Association of Immunization Managers as its first Executive Director in 2004. She holds a Bachelor of Arts degree in Political Science from Wagner College in Staten Island, NY and a Masters degree in Public Health from Johns Hopkins University.

    Tad McGalliard

    Director, Research and Technical Assistance

    Tad McGalliard oversees ICMA's research and content activities as well as business development and strategic partnerships.

  • 10 Ways to a Sound Council-Manager Relationship

    Contains 3 Component(s), Includes Credits Recorded On: 10/04/2018

    This live webinar will go over the best practices for refining the Council-Manager relationship.

    In successful communities, the relationship between the council and the manager is founded on respect and trust. A community gets into trouble when that relationship breaks down – and energy gets wasted on trying to avoid landmines or (sadly) trying to create them for the other party.

    In this webinar, George Cuff, local government consultant and four-time mayor of Spruce Grove, Alberta, explores both sides of the relationship. He will explain why the council-city manager relationship is so important and discuss 10 best practices for developing and maintaining solid council-manager relationships. 

    You and your staff will discuss: 

    • Executive leadership, its challenges and pitfalls
    • Roles and expectations of the council, mayor and CAO
    • Importance of “Tone at the Top,” 
    • Signals that the relationship is on the rocks
    • Survival strategies
    • Assessing the results of a healthy relationship

    George B. Cuff, FCMC

    ICMA Presenter

    George Cuff began management consulting in 1979 and established his own firm in 1984. His work focuses on the art of governance and the elements that help organizations become more effective.

    His firm of experienced professionals has conducted approximately 500 corporate governance reviews and George has personally conducted another 500 seminars for various public sector organizations. George has published over 300 articles as well as five books on local government and governance.

    George served four terms as mayor of the city of Spruce Grove, Alberta, having been first elected in 1977. In addition to having chaired numerous boards and committees, George is also a past president of the Alberta Urban Municipalities Association (1982-83) and the Federation of Canadian Municipalities (1988-89). George was also recognized as one of Alberta’s leading citizens by being awarded the Centennial Medal in 2005. He was honored by his profession in 2007 when he was awarded the designation (FCMC) as a Fellow of the Canadian Management Consultants Association. George was also awarded the Queen’s Diamond Jubilee Medal.

  • Asking Police Chiefs the Right Questions to Make the Right, Data-Driven Decisions

    Contains 3 Component(s), Includes Credits Recorded On: 03/20/2019

    In this webinar, Leonard Matarese debunks some common myths about staffing police departments.

    Back by popular demand, Leonard Matarese returns with a police-only presentation to help you make informed policy decisions by knowing what to ask of your police departments.

    How many police officers do you really need? How well is your police department performing? Are "officers per 1,000" and "number of calls" really meaningful measures? Matarese will tackle these questions and provide data that will help you rethink the workforce allocation of your police department.

    The audience: Local government managers

    You and your staff will learn how to:

    • Understand the difference between “calls for service” and “workload”
    • Quantify actual workloads in police departments by seasonal and weekday variables and identify whether personnel are allocated correctly   
    • Get the metrics you need from police departments (such as the percentage of police officers' non-committed time) to make staffing decisions
    • Learn alternative strategies for handling calls for service
    • Establish goals and priorities and know what you need to analyze
    • Set measurable goals, identify performance problems, and apply strategies to follow the path of continuous improvement

    Leonard Matarese

    Director of Research and Project Development, Center for Public Safety Management

    Leonard Matarese is the Managing Partner of the Center for Public Safety Management, the exclusive provider of public safety technical assistance to ICMA. Leonard has 50 years of experience as a law enforcement officer, police chief, public safety director, city manager and major city human resources commissioner. He has conducted or managed over 350 studies of public safety agencies with particular attention to matching staffing issues with calls for service workload.

  • Council-Manager Relations

    Contains 3 Component(s), Includes Credits Recorded On: 03/13/2019

    Learn how to build and maintain a positive relationship with your council

    A strong council-manager relationship is an important component for an efficient local government, as conflict with elected officials can muddle policy direction, hamper innovation, and hinder service delivery, among other consequences. While these effects can hurt staff performance and reduce public confidence in your organization, there are a number of steps your government can take to avoid these pitfalls and establish a bond of mutual respect and understanding.

    Join ICMA Regional Directors Kevin Duggan and Cheryl Hilvert as they give you the tools you need to build and maintain a positive relationship with your council. You will learn:

    • How to communicate clearly and effectively with elected officials
    • Approaches to dealing with councilmembers wanting to become involved in matters within the manager's purview
    • Strategies for handling disputes with council members
    • How to effectively plan and conduct orientations, meetings, and retreats 

    Kevin Duggan

    West Coast Regional Director, ICMA

    Kevin C. Duggan is ICMA's West Coast Regional Director and serves as the staff liaison for members and professional organizations in California, Oregon, Washington, Alaska and Nevada. He has 40 years of municipal government experience including 27 years as the city manager of Mountain View and Campbell, California. He is a credentialed city manager and has served as president of both Cal-ICMA and the City Manager's Division of the League of California Cities. He has participated in executive development programs at the University of Virginia and the University of California, Berkeley. He also participated in a ICMA international exchange with Limerick County, Ireland. In 2013 he received the National Pubic Service Award from the American Society for Public Administration and the National Academy of Public Administration.

    Cheryl Hilvert

    Midwest Regional Director, ICMA

    Cheryl Hilvert serves as Midwest Regional Director for ICMA, providing support for the ICMA organization and the Midwest states of Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Ohio and Wisconsin and has more than 31 years of experience as a local government manager. She holds Bachelor and Master of Public Administration degrees from Eastern Kentucky University and is a graduate of the Senior Executive Institute at the University of Virginia and the Economic Development Institute at the University of Oklahoma. She is also designated as a credentialed manager by ICMA.   

    Cheryl has served as Midwest Regional Vice President for ICMA and as a board member and chair of the Alliance for Innovation, Ohio City/County Management Association, Senior Executive Institute Advisory Committee, Cincinnati Area Local Government Management Association, and the Cincinnati Chapter of ASPA. She was named as Public Administrator of the Year by the Greater Cincinnati Chapter of ASPA and was the recipient of the ICMA Program Excellence Award for Strategic Leadership and Governance.  


  • Improving Your Community's Development Review Process

    Contains 3 Component(s), Includes Credits Recorded On: 04/18/2019

    Find out how to streamline your municipality's development review processes

    When working with developers, most local governments have a review process in place to ensure compliance with zoning regulations and other laws governing construction projects. These processes are often difficult to navigate and burdened by an excessive amount of paperwork, among other issues that can hamper economic development and drive developers away from your community. However, there are a number of steps your jurisdiction can take to simplify and streamline these procedures, making them more painless for all parties involved.

    Join Jim Nichols, ICMA-CM as he reviews best practices for improving your local government's development review processes. You will discuss:

    • How to identify inefficiencies in your current procedures
    • Strategies for improving lines of communication between departments involved in the review process
    • How to improve customer service at each point in the process
    • The international perspective: practices being employed in the Philippines that may benefit your community

    Jim Nichols, ICMA-CM

    Program Manager, Jacobs

    Jim Nichols has had an extensive career in local government executive management around the US, having served over 17 years as Assistant/Deputy City Manager amongst other executive roles for communities around Texas, Arizona and Nevada. Over the course of his career, Jim has been responsible for the refinement and improvement of development review processes (DRP’s) in multiple communities. Most recently, Jim served on a pro-bono assignment in the Philippines for ICMA where he was charged with creating a training program for cities around the Philippines to improve their local permitting processes, as per a directive from President Duterte.

    Jim holds a Master of Science degree in Engineering from the University of Connecticut and is a licensed Professional Engineer in Arizona, Nevada and Washington. He also is a Credentialed Manager through ICMA and has published 2 books through the American Public Works Association.

  • Competitive Pay

    Contains 3 Component(s), Includes Credits Recorded On: 02/27/2019

    Learn how to ensure your community's compensation packages can compete with the private sector

    Local governments often face an uphill battle when trying to attract and retain top-notch talent, as they must compete against both the private and nonprofit sectors to be the employer of choice. However, there are a number of tactics your jurisdiction can employ to recruit and maintain a high-caliber staff.

    Join human resources experts Carol Granfield, ICMA-CM and Sandy Stapczynski as they discuss various methods for municipal compensation and planning and review best practices for determining pay rates for individual positions.

    Audience: Local government managers, assistant managers and HR directors

    This webinar will cover:

    • How to weigh and compare total compensation packages
    • Various methods for municipal compensation analysis
    • How to address compression issues to improve staff retention
    • Salary data analytics utilizing public and private sector databases
    • The advantages of also using an internal equity tool (for pay equity purposes such as ranking and classification and grouping similar like positions on a pay and classification plan)

    Carol M. Granfield, ICMA-CM

    Senior Management Consultant, Municipal Resources, Inc.

    Carol M. Granfield, ICMA-CM, is senior management consultant, Director of Human Resources Services for Municipal Resources, Inc. She has 38 years of public sector management experience and seven years private sector experience. Carol has served in town and county manager positions in New England and also as director of administration in Herndon, Virginia, and as personnel director in Fairfax, Virginia.

    Carol’s expertise in human resources and labor relations includes the establishment of personnel policies, organizational and staffing studies, wage, classification and benefit studies, human resource audits, and union negotiations. She serves on the NH Public Employee Labor Relations Board and teaches Public Administration and Adjunct Professor teaching Human Resources at Granite State College of the University of NH. She is also the co-author of the ICMA e-book "Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals."

    Aleksandra (Sandy) Stapczynski

    Founder and President, Human Resources Services, Inc.

    Aleksandra (Sandy) Stapczynski, is founder and president of Human Resources Services, Inc. (HRS), a small woman-owned business located in the greater Boston area. HRS is a major provider of HR Consulting Services, particularly pay/classification/performance, to local governments in Massachusetts.

    With nearly 30 years of experience providing technical assistance to local governments in key areas of human resource management, she and her associates provide consultancy services to hundreds of New England cities, towns, school districts, counties, regional agencies, and state agencies. Sandy is co-author of the newly released ICMA e-book, Performance Appraisal Fundamentals: A Quick Guide to Fair, Consistent, and Useful Performance Appraisals. She is a contributor to ICMA’s Human Resource Management in Local Government: An Essential Guide (1st, 2nd, 3rdEditions) and has also authored an ICMA IQ Management Report on Staffing and Utilization Studies.

    She has served as adjunct professor and guest speaker at colleges/universities in the Boston area. She holds a master’s degree in public administration from the Sawyer Business School, Suffolk University, Boston, and a bachelor’s degree in government from Suffolk University.

  • Animal Shelters: How to Reimagine and Rebrand

    Contains 3 Component(s), Includes Credits Recorded On: 01/23/2019

    Learn how to reinvent and rebrand your community's animal shelters

    How well do your animal shelters live up to community expectations? Learn how to transform your animal shelters from community hot buttons to sources of pride. In this webinar you will discuss common issues affecting community perception and best practices for reinventing and rebranding your animal sheltering services. 

    You and your staff will discuss: 

    - Problem issues such as breed restrictions, feral cat laws
    - Kill vs. no-kill policies and the impacts of both on perception
    - How to re-imagine your sheltering services 
    - How to engage your council and community to affect change
    - Best practices for marketing your sheltering services 

    Tawny Hammond

    National Director of Leadership Advancement

    The National Director for Leadership Advancement for Best Friends Animal Society, Tawny Hammond has more than 30 years of experience in the public service arena, creating and implementing programs and services for people and their pets, working effectively with appointed and elected officials, creating and leading teams focused on professional excellence and lifesaving best practices.

    Tawny currently leads Best Friends’ leadership advancement initiatives with a focus on strengthening existing leader’s skill sets for the goal of ending the killing of shelter pets in their communities. An additional focus will be developing programs to assist seasoned leadership from other fields and disciplines interested in making the transition into animal welfare and services leadership.

    For the majority of Tawny’s career, she has facilitated leadership programs for professionals and community organizations, as well as focusing on the building of dynamic teams, professional development and succession planning.

    Tawny has a proven track record of success, serving for more than 25 years in municipal government in Fairfax County, Virginia. She brought the Fairfax County Animal Shelter to a 90 percent live release rate in less than two years by removing breed restrictions, growing a robust volunteer program, establishing a cutting-edge foster program for the dogs losing their lives, strengthening community cat programs and establishing the animal shelter as a community center for residents of Fairfax.

    Tawny is also the former chief of animal services for the city of Austin, Texas. Under Tawny’s leadership, Austin and Travis County, Texas, reached a new milestone in 2017, achieving live outcomes for 98 percent of the more than 17,000 animals who came through the doors.

    Tawny is devoted to ending the killing of pets in shelters and believes that how we treat pets and their people is connected to social justice, community wellness and our compassion as a society.

  • How to Create a Succession Planning and Talent Management Process

    Contains 3 Component(s), Includes Credits Recorded On: 02/20/2019

    This webinar will cover the nuts and bolts of succession/talent management planning.

    We have all heard the presentations touting the virtues of creating a succession planning and/or talent management planning process, but how do you actually do it? Join the Mejorando Group’s Patrick Ibarra, former city manager and one of the nation’s leading experts on designing and implementing these processes for local governments, who will walk you through a step-by-step process for creating a planning process for your organization regardless of its size.

    In this webinar, Patrick will share:

    • How to identify mission-critical positions (and there are more of them than you think)
    • How to develop a process for spotting rock stars (and identifying those who just need some polishing)
    • The steps and mechanics of the succession planning and talent management processes
    • Practical measures to know if it’s working and proven ways to improve it

    Patrick Ibarra

    Co-founder; Mejorando Group

    Patrick Ibarra is an architect of innovation and entrepreneur of ideas, who seeks to challenge the status quo thinking of the “we’ve always done it that way” approach. With experience as a city manager and human resource director, Patrick is co-founder and partner of the Mejorando Group, an organizational effectiveness consulting firm that brings fresh thinking, innovation, and new ideas to help governments succeed in the 21st century.  Mejorando is a Spanish word meaning “getting better all the time” and it reflects Patrick and his firm’s approach as they advise top organizations and high achievers, helping them clarify their direction, focus their efforts and execute to reach the right results faster. The Mejorando Group’s clients include a variety of public sector organizations throughout the nation.

  • Police Officer Recruitment Strategies

    Contains 3 Component(s), Includes Credits Recorded On: 11/29/2018

    Discuss how to recruit top-notch candidates for the police force.

    Recruiting police officers can sometimes seem as simple as posting the job ad and waiting for the stream of applications to arrive.  But in a period of low unemployment, the commitment to a career in public service may not be as strong an attraction as it once was.  To help jurisdictions see both what recruitment strategies are most effective and whether those strategies are bringing in those with the desired skills and experience, ICMA conducted a study of 28 jurisdictions around the country, with local government management, police chiefs, police officers, human resources professionals, and community members each sharing their perspectives.  Resulting data touches on a model officer’ s educational background, preferred skills, priorities, training, and evaluation, along with perceptions of recruit quality and extent and effectiveness of community engagement. 

    ICMA staff will present the study’s findings as part of a webinar on Thursday, November 29, at 1:00-2:30pm EST.  Also participating in the discussion will be representatives from the Vera Institute of Justice and the Center for Public Safety Management.

    Gerald Young

    Senior Research Associate, ICMA

    Gerald Young is a Senior Research Associate with the Center for State and Local Government Excellence and the ICMA Research and Policy Team. He joined ICMA staff in 1998, and since that time has worked on performance management, as well as research into state and local government pensions, health care, employment and compensation, smart communities, and leadership practices. He also served for eight years in local government with the cities of Loma Linda and Chula Vista, California. He earned an MPA from the University of Kansas, and bachelor’s degrees in Mathematics/Computer Science and Political Science from Loyola University Chicago, and is the author of ICMA’s e-book “Getting Started: A Performance Measurement Handbook”

    Leonard Matarese

    Director of Research and Project Development, Center for Public Safety Management

    Leonard Matarese is the Managing Partner of the Center for Public Safety Management, the exclusive provider of public safety technical assistance to ICMA. Leonard has 50 years of experience as a law enforcement officer, police chief, public safety director, city manager and major city human resources commissioner. He has conducted or managed over 350 studies of public safety agencies with particular attention to matching staffing issues with calls for service workload.

    Rebecca Neusteter

    Policing Program Director, Vera Institute of Justice

    Mawia Khogali

    Research Associate, Vera Institute of Justice

  • Parks and Rec: How to Optimize Revenues and Benefits

    Contains 3 Component(s), Includes Credits Recorded On: 12/13/2018

    This webinar will help you optimize the returns of your parks and recreation assets.

    Parks and recreation assets produce significant economic, social, and community benefits. Understanding these benefits – including parks’ impact on property values, health care costs, crime rate, and community engagement – is the first step in evaluating the value of your parks and recreation assets.  The second step is to understand where you have opportunities to optimize your assets utilizing creative financing, program development, new facilities development, and cost containment strategies to improve parks and recreation revenue results. 

    This session will first provide insights into the various economic benefits of parks and then move into a module focused on evaluating current state, improving financial performance, and applying proven strategies for optimizing the impact of parks and recreation facilities.  

    Dev Pathik

    CEO, Sports Facilities Advisory

    Dev founded SFA in 2003 and is widely regarded as an industry thought-leader who has contributed to the well-being of communities around the world. Dev is a passionate social entrepreneur and innovator who has dedicated more than 25 years to the development of numerous businesses that empower and develop communities. He’s led numerous efforts to expand the youth and amateur sports in suburban, urban, and rural environments.

    Dev’s passion for developing teams and for engaging kids and communities in sport led him to develop the Sports Facilities Advisory. His leadership has produced facilities that integrate traditional sports with special events, adventure sports, education, leadership-development, and amusement to turn early concepts into financeable and sustainable facilities that make a difference in communities. Dev is a sought after public speaker, leadership mentor, and advisor to public and private owners.

    Under his leadership, SFA has become respected as the industry leader in strategy, program planning, and project finance; a position achieved through global brand presence and measurable impacts for communities. Dev’s expertise and thought leadership have been sought out by The Wall Street Journal, Forbes, Market-Watch, CNBC, NBC, The Aspen Institute Sports & Society, The National Association of Sports Commissions, The National Recreation and Parks Association, The Sports Business Journal, Sports Travel Magazine and many others.

    For more than 20 years, Dev has owned, operated, and advised a wide range of sport, adventure, education, and special events venues. Prior to the launch of SFA in 2003, Dev served as an Outward Bound Instructor, a Wilderness guide, and he founded and sold an International Eco-Tourism Company, a ten-acre corporate team development center, two specialized business-development firms, and he served as an active investor in a-number of other sport and recreation focused businesses. Dev has served on numerous Boards of Directors and has led executive team development efforts for large corporations in the sports and entertainment industries. Dev is a dedicated father and husband.

    Jason Clement

    Founder and CEO, SFM

    Jason has lead SFA and SFM's development as globally recognized leaders focusing on transforming the health and economic vitality of the youth and amateur sports marketplace. Jason provides strategy and execution while overseeing the organizational development with emphasis on the core values within the SFA|SFM culture. Jason transitioned from sports facility architecture and corporate real estate asset management prior to joining SFA as a partner in 2005. He conceptualized and led the launch of SFM overseeing the development of the organization and management systems. He is also an experienced advisor having provided strategy, financial, and operational expertise to new and existing venues throughout the U.S., the Caribbean, Europe, Middle East, Canada, Asia, Africa and Central America. Jason was recognized by the Tampa Bay Business Journal as its 2012 40-under-40 "Hall of Fame” honoree for business accomplishments & community involvement.

    Felicia Donnelly

    Felicia Donnelly serves as assistant city manager and economic development director for the city of Oldsmar. Her extensive background includes park land development, recreational program growth, procurement of grants, urban planning and community engagement.

    Most recently, she served as Oldsmar’s director of leisure services; during which time she oversaw the opening of the Oldsmar Disc Golf Course, renovations of the Oldsmar Sports Complex and welcomed Major League Soccer’s New York Red Bulls training to new fields in Oldsmar. USA BMX Gator Nationals and the new Sunshine State BMX Association Cup Series proved to be seamless events under her supervision. Felicia earned her master’s degree in Urban and Regional Planning from the University of New Orleans. She is an alumnus with Leadership Pinellas, a graduate of the National Recreation and Parks Association Director’s School and is currently president elect for the Florida Recreation and Parks Association.