Animal Shelters: How to Reimagine and Rebrand

Recorded On: 01/23/2019

How well do your animal shelters live up to community expectations? Learn how to transform your animal shelters from community hot buttons to sources of pride. In this webinar you will discuss common issues affecting community perception and best practices for reinventing and rebranding your animal sheltering services. 

You and your staff will discuss: 

- Problem issues such as breed restrictions, feral cat laws
- Kill vs. no-kill policies and the impacts of both on perception
- How to re-imagine your sheltering services 
- How to engage your council and community to affect change
- Best practices for marketing your sheltering services 

Tawny Hammond

National Director of Leadership Advancement

The National Director for Leadership Advancement for Best Friends Animal Society, Tawny Hammond has more than 30 years of experience in the public service arena, creating and implementing programs and services for people and their pets, working effectively with appointed and elected officials, creating and leading teams focused on professional excellence and lifesaving best practices.

Tawny currently leads Best Friends’ leadership advancement initiatives with a focus on strengthening existing leader’s skill sets for the goal of ending the killing of shelter pets in their communities. An additional focus will be developing programs to assist seasoned leadership from other fields and disciplines interested in making the transition into animal welfare and services leadership.

For the majority of Tawny’s career, she has facilitated leadership programs for professionals and community organizations, as well as focusing on the building of dynamic teams, professional development and succession planning.

Tawny has a proven track record of success, serving for more than 25 years in municipal government in Fairfax County, Virginia. She brought the Fairfax County Animal Shelter to a 90 percent live release rate in less than two years by removing breed restrictions, growing a robust volunteer program, establishing a cutting-edge foster program for the dogs losing their lives, strengthening community cat programs and establishing the animal shelter as a community center for residents of Fairfax.

Tawny is also the former chief of animal services for the city of Austin, Texas. Under Tawny’s leadership, Austin and Travis County, Texas, reached a new milestone in 2017, achieving live outcomes for 98 percent of the more than 17,000 animals who came through the doors.

Tawny is devoted to ending the killing of pets in shelters and believes that how we treat pets and their people is connected to social justice, community wellness and our compassion as a society.


01/23/2019 at 1:00 PM (EST)   |  90 minutes
01/23/2019 at 1:00 PM (EST)   |  90 minutes
Evaluation Survey
15 Questions
1.50 ICMA CE credits  |  Certificate available
1.50 ICMA CE credits  |  Certificate available