2022 Council Orientation Series Session 4: Public Relations

Recorded On: 05/17/2022

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In this session, attendees will learn the do's and don’ts when speaking with members of the public or the media. It will cover:

  • An overview of local government communication strategies and methods
  • Guidelines for public interactions with citizens and citizen groups like PTAs and chambers of commerce
  • Recommendations for social media use
  • Media relations: how to talk to reporters, coordinate with the CAO or press office, building relationships with reporters and news outlets

George B. Cuff

Management Consultant, George B. Cuff & Associates; former mayor, Spruce Grove, AB, Canada

George Cuff began management consulting in 1979 and established his own firm in 1984. His work focuses on the art of governance and the elements that help organizations become more effective.

His firm of experienced professionals has conducted approximately 500 corporate governance reviews and George has personally conducted another 500 seminars for various public sector organizations. George has published over 300 articles as well as five books on local government and governance.

George served four terms as mayor of the city of Spruce Grove, Alberta, having been first elected in 1977. In addition to having chaired numerous boards and committees, George is also a past president of the Alberta Urban Municipalities Association (1982-83) and the Federation of Canadian Municipalities (1988-89). George was also recognized as one of Alberta’s leading citizens by being awarded the Centennial Medal in 2005. He was honored by his profession in 2007 when he was awarded the designation (FCMC) as a Fellow of the Canadian Management Consultants Association. George was also awarded the Queen’s Diamond Jubilee Medal.

Jason Grant

Director of Advocacy, ICMA

Jason Grant serves as the Director of Advocacy for ICMA where he helps to advance the council-manager form of government and the value of professional city/county management. Prior to joining ICMA, Jason spent sixteen years in local government, most recently as the Chief Communications Officer for Prince William County, Virginia. A PhD candidate in Writing and Rhetoric, Jason combines theoretical insights with practical experience to provide a pragmatic approach to public relations, citizen engagement, community building and advocacy. As a professional speaker and facilitator, Jason is recognized for his conversational style and keen ability to make the content directly relatable to audience members. Ultimately, Jason believes that communities are best served through open and honest dialogue between the government and the people, and his work is centered around strategies for assuring a responsive government that honors the many voices in our communities.


2022 Council Orientation Series Session 4: Public Relations
05/17/2022 at 1:00 PM (EDT)   |  90 minutes
05/17/2022 at 1:00 PM (EDT)   |  90 minutes
Evaluation Survey
15 Questions
Live Viewing: 1.50 ICMA CE credits and certificate available
Live Viewing: 1.50 ICMA CE credits and certificate available